Norman Y. Mineta San Jose International Airport, the $70M airfield that serves Silicon Valley, has cleared for takeoff a review of its marketing and communications account as it looks to raise its profile and lure more carriers and passengers.
An RFP being circulated notes strong demand from Silicon Valley businesses and travelers is not being met by its choices for domestic and international travel. The City of San Jose, which administers the airport, wants a bifurcated marketing communications push to reach airlines and passengers.
The account is expected to be worth $900K over two years, starting in September. That pact could be extended for a total of six years at $2.7M. San Francisco-based H&L Partners and Los Gatos-based Barnestorming are incumbents.
The airport served 8.8M passengers last year through 11 commercial airlines, adding All Nippon Airlines and Virgin America in 2013. It was named for Bush and Clinton cabinet secretary Norm Minetta, a vice chairman of Hill+Knowlton Strategies.
Proposals are due Jun 27. View the RFP (PDF).
Have a comment? Send it to 
No comments have been submitted for this story yet.