Publicly traded business software and IT services provider Citrix is on the hunt for a PR agency of record and has launched an open review to hear from firms.
Citrix, which posted $2.9B in revenue in 2013, released an RFI on June 9 for firms to complete by June 27. Director of communications Kristin Wahl said the company wants to open up the search to a broad agency audience and expects to have finalists narrowed down by late July. Senior director of corporate comms. Eric Armstrong is overseeing the search.
McGrath/Power PR, Edelman and Weber Shandwick are among firms that currently work with the company.
With headquarters in Fort Lauderdale, Fla., (operational) and Santa Clara, Calif., (strategic) Citrix provides cloud services and mobile workplaces for businesses to about 33,000 organizations. It counts more than 100M users globally.
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