Branson, Missouri, the Ozark Mountain entertainment mecca that draws millions of visitors each year, is reviewing its seven-figure tourism marketing account with an RFP process through August.
The city wants a firm to develop and run its destination marketing program to promote Branson locally, regionally and nationally on a $1.9M annual budget funded through its tourism tax. Advertising, PR, direct marketing and other aspects of tourism promotion are covered under the pact as the city looks for ideas to reach new segments and extend its tourist season.
Branson, known for decades as a country music destination, has more than 50 theaters hosting a range of performances. But it also touts championship golf courses, fishing and other outdoor recreation, and the popular Silver Dollar City theme park.
Proposals are due Aug. 22.
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