The tourism and convention bureau for Miami has kicked off a review of its North American PR account with an open pitch process through August.
The Greater Miami Convention & Visitors Bureau released an RFQ on July 28 covering PR for the US and Canada to build the Miami "brand" as a "uniquely tropical and cosmopolitan destination" through media and blogger outreach, social media and other communications channels.
Current Lifestyle Marketing is the incumbent after winning the business in an 11-firm pitch 2011.
The work includes news bureau management, press trips and annual missions to New York and Toronto, digital PR, media monitoring, among other efforts.
Firms must submit an intent to respond by Aug. 8 and proposals are due Aug. 21. Finalists will be scheduled to present in Miami in late September.
Hill+Knowlton Strategies this month defended the Miami Beach PR account after an RFP process.
View the RFP (PDF).
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