Edelman has brought in APCO Worldwide executive director Stephanie Lvovich to be global chair of public affairs, putting an experienced European PA pro at the helm of its 275-staffer practice.
She will stay in London and takes the reins from Katie Burke, an ex-White House hand who decamped for the executive VP of marketing and communications slot at Nielsen in January.
The top independent PR firm also elevated DC general manager Matt Wagner to US regional chair for PA.
Lvovich was EVP of APCO's EMEA region and created and served as global chair of its food and consumer practice, stationed in London. Her global account purview included Coca-Cola, Mars and SABMiller, among others.
Edelman PA vice chairman Steve Schmidt said PA opportunities and scope of work are growing at an "incredibly fast rate," adding that Lvovich's hire boosts the firm in the US and abroad.
She was previously a managing director for Citigate GCG in London and Brussels and earlier led the media group at European Public Policy Advisors.
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