Tim O'BrienBloomberg View today named Tim O'Brien, former executive editor of The Huffington Post and chief of the New York Times business section, to the newly created publisher position.

His role is to forge strategic partnerships to expand View viewership in the U.S. via positioning it as a "vital hub for thoughtful opinion and analysis," according to BV's release.

O'Brien headed Times Sunday business section from 2006 to 2010. Earlier, he wrote for the Wall Street Journal, Talk and National Geographic.

Most recently, O'Brien was in charge of HuffPo's 400 contributors.

David Shipley executive editor of BV since 2011 and ex- NYT op-ed editor, praised O'Brien as a 'innovator with extraordinary skills as a journalist and as a promoter of journalism."

O'Brien is author of "The Lincoln Conspiracy," which is set in post Civil War Washington; "TrumpNation: The Art of Being the Donald," and "Bad Bet: The Inside Story of the Glamour, Glitz, and Danger of America's Gambling Industry."