The multistate, public-private drunk driving and underage drinking campaign known as Checkpoint Strikeforce has kicked off an agency review for PR and creative.
The 33-year-old Washington Regional Alcohol Program, known for its free cab service, SoberRide, encompasses Washington, D.C., Maryland and Virginia is dangling a $1.6M account for the 2015 calendar year with about three-quarters geared toward PSA and media placement. The resulting pact will carry four option years.
Washington-based transportation PR firm Stratacomm has worked with WRAP for the past decade.
The Strikeforce campaign mainly targets the high-risk 21-to-35-year-old male driver demographic through social media, PR, and creative/ad buys aimed to curb drunk driving an raise awareness of sobriety checkpoints.
WRAP is based in Falls Church, Va., outside of DC.
Proposals are due Nov. 21. View the RFP (PDF).
Have a comment? Send it to 
No comments have been submitted for this story yet.