degcThe economic development corporation for the financially strapped City of Detroit is on the hunt for agency help to support a $4.25M program aimed to attract businesses and real estate investment along its commercial corridors.

The office of Detroit Mayor Mike Duggan is developing the program to woo business and use city resources to improve the "physical conditions" of areas where commerce has been focused in the city. He hopes to receive around 1,00 applications for the program.

"Our goal is to communicate Detroit's emerging position as a global destination for entrepreneurship and innovation, while highlighting opportunities, projects and entrepreneurs transforming our neighborhood business district," reads the RFP. "The EDC hopes to garner significant regional press and aspires to generate national and international interest for this intitiative."

The PR work includes development and execution of a communications plan, developing events, social media engagement and similar services.

A one-year contract through Dec. 31, 2015 is planned. Proposals are due Dec. 22. View the RFP (PDF).