Eatery chain Cracker Barrel has put out a feeler for PR firms as it mulls a search process for an agency of record assignment.
Janella Escobar, who heads corporate communications for the Lebanon, Tenn.-based company, told O'Dwyer's Cracker Barrel is conducting an open process with a request for information to firms, not an RFP process, at this time.
Cracker Barrel, which is publicly traded, counts 600 company-owned locations across 42 states, chalking up $683.4M in revenue for the first quarter of fiscal 2015. Revenues for 2015 are forecast at $2.8B.
The company wants a firm to assist in development of a PR plan, media relations, financial and crisis communications, and a variety of related tasks.
Responses are due Jan. 12. View the RFI (PDF).
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