The "Sunshine City" of St. Petersburg, Fla., is combing for an agency to guide a six-figure branding campaign to attract tourists, new residents and businesses.
St. Pete released an RFP on Jan. 6 dangling a $125K contract as part of a $340K campaign to "educate and motivate audiences, starting with our own citizens and disseminating outward to include potential visitors, new residents and business interests to invest in our city by visiting here, moving here and relocating/expanding business here," according to the RFP.
The work will include digital, social, traditional, viral/guerrilla and PR/earned media platforms, the city said.
Proposals are due Jan. 20. A non-mandatory (dial-in option) conference call is slated for Jan. 12. The city said the selected firm must be available to meet in-person for up to three meetings during the year-long contract, although the majority of the work can be performed through electronic media and teleconferencing.
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