Alaska has created a new tourism marketing board and kicked off an open competition for its $15M-a-year travel account.
The Frontier State last year created the Alaska Tourism Marketing Board to build on its 1.9M visitors in 2013. The 21-member board includes 18 representatives of the travel and tourism industry, as well as three government members.
The state's Dept. of Commerce, Community and Economic Development released an RFP on Jan. 12, covering a five-year, $75M contract through June 2020. Work includes content marketing and social media, development of an annual marketing plan, partnerships, collateral, media advertising, and trade and international relations.
Alaska's key targets are Baby Boomers, 45-65-year-olds, affluent, married, college-educated and frequent travelers. It also has niche segments for adventure and highway travelers.
Thompson & Company handles tourism PR for the state.
A non-mandatory pre-proposal conference is slated for Anchorage on Jan. 26.
Proposals are due Feb. 10, 2015. View the RFP (link).
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