Visit California, the tourism promotion entity for the Golden State, is reviewing its six-figure domestic PR contract with an open RFP process.
The search is targeting New York-based firms with a satellite office in California.
The California Travel and Tourism Commission, claiming an annual $100M budget, wants a firm to market the state in the US through a "comprehensive, targeted, creative and brand-aligned PR program," according to the RFP.
The exepected $300K, one-year contract carries three option years. Firms must have at least three years of tourism PR experience and show "financial viability for maintaining an account of this size."
Development Counsellors International is the incumbent.
Firms must submit an intent to bid by Feb. 27. Proposals are due April 10.
View the RFP (PDF).
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