San Diego is dangling a five-year pact worth up to $1.6M for a public information/outreach program for its water conservation program.
It wants a firm to handle strategic planning, develop drought messaging, identify media opportunities/partnerships, and assist in media buys.
The RFP says the selected consultant is to "provide guidance as needed to Water Conservation staff in securing water use efficiency articles regarding new programs, incentives and opportunities to conserve water." It will "provide support as needed for press conference or campaign related events."
The document said San Diego's Mayor and City Council are firm believers in the public info push.
Mayor Kevin Faulconer is a Porter Novelli alumnus.
Proposals are due May 24. View the RFP (PDF).
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