East Coast summer hotspot Virginia Beach is reviewing its eight-figure tourism PR and advertising account.
The Virginia Beach Convention and Visitors Bureau released an RFP on April 16 for agency pitches to cultivate domestic and international travel and burnish the city as a leading beach resort and year-round family destination in the US.
Marketing budget is $10M per year. BCF, which specializes in the travel sector, is the incumbent on a PR and advertising pact worth about $6M per year.
If a firm does not have an office in the Hampton Roads area of the state, it will be required to establish a Virginia Beach outpost to service the pact, according to the RFP.
Proposals are due June 3. View the RFP (PDF).
Have a comment? Send it to 
No comments have been submitted for this story yet.