California's Air Resources Board is combing for an outside agency to develop an outreach campaign targeting those affected by the state's stringent truck and bus regulations.
The Golden State, which sees one million trucks operate in and through its borders each year, has implemented to toughest diesel emission regulations in the country with the CAB authorized to exact fines on trucking companies that violate the regs. This month, one trucking company agreed to pay $525K for violations.
The CAB wants an ongoing campaign to reach in-state and out-of-state operators and small fleets to educate them about the regulations. Public service ads, online marketing and other tactics are to be considered.
The state slates a two-year contract valued at $500K per year.
Proposals are due June 17. View the RFP (PDF).
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