Alabama has rolled a review of its seven-figure tourism account to pitch the "Heart of Dixie" to travelers.
The Alabama Tourism Dept. released an RFP June 12 aimed to select a fully integrated firm to "position, brand and differentiate 'Sweet Home Alabama' as an amazing combination of unique experiences and destinations, all of which welcome visitors with genuine Southern hospitality."
Luckie & Co. of Birmingham is the 10-year incumbent, last defending the $7M-per-year work in 2013.
That account includes destination marketing, communications, promotions, digital efforts and advertising, among related tasks on a two-year contract.
Proposals are due July 1 to the Montgomery-based ATD, which is also looking for a UK-based firm to pitch the state abroad on a $150K pact (RFP, PDF). Global Travel Marketing currently handles that work.
Have a comment? Send it to 
No comments have been submitted for this story yet.