The University of Arizona's Arizona Health Sciences Center, the large healthcare institution and state's only medical school, wants an outside agency to assess its marketing and communications efforts.
The university's Board of Regents released an RFP for a full report to identity appropriate staffing and models to ensure the AHSC's profile and brand are supported by a comprehensive communications organization. That includes an overall assessment of its PR and marketing, recommendations for the best organizational structure, and a strategy for how to leverage its brand across all communications endeavors.
The Center includes the UA Colleges of Medicine, Nursing, Pharmacy and Public Health based in Tucson with a growing Phoenix presence, as well. It staffs 5,000 people and takes in $126M in research grants and contracts each year.
Proposals are due Aug. 4. View the RFP (PDF).
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