The mile-high, temperate city of Prescott, Arizona, has launched a search for a PR firm to attract tourists with its Wild West roots and outdoor recreation.
The Prescott Office of Tourism said it wants an agency well versed in social media and travel PR, preferably with experience working with destination marketing organizations.
The former Arizona Territory capital and launch site of Barry Goldwater's 1964 presidential bid wants a firm to pitch consumers, media and the travel trade in Arizona and nationally.
The city is dangling a two-year PR pact through October 2017.
Proposals are due Sept. 18. View the RFP (PDF).
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