Arizona, the Grand Canyon State, is reviewing its tourism PR work aimed at China, the fastest growing and highest spending international travel market to the US.
The state's Office of Tourism released an RFP on Aug. 17 for a firm to guide media relations and travel industry market to China.
Past spending has been around $200K a year since the state first hired a PR firm for the China market in 2013. I2i group of Shanghai is the incumbent.
The work may include familiarization tours, trade shows, digital outreach and traditional placements of stories about travel to the state.
Proposals are due Sept. 1. View the RFP (PDF).
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