Crystal Run Healthcare, a multi-specialty group practice of more than 350 physicians serving New York's Hudson Valley region and lower Catskill Mountain region, is circulating an RFP for PR and advertising.
The overall goal is to strengthen its reputation of being a provider of "consumer-focused" branded healthcare.
The Middletown-headquartered company wants to bolster awareness of its specialists who treat diabetes, high blood pressure, coronary artery disease, and congestive heart failure, as well as its 20th anniversary, which is slated for December.
The mix of traditional and social media outreach also would support the recently launched Crystal Run Health Plan, which offers cheaper premiums than competitors.
Interested PR firms must respond by Sept. 18.
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