Inside News of PR & Marketing Communications

Last Updated: Fri., Jan. 19, 2018 @ 3:25 pm

Category: Healthcare PRReturn to Latest News

GCI's Engel to energi PR

Mon, Jan. 15, 2018

By Kevin McCauley

Stephanie EngelStephanie Engel, senior VP-consumer at GCI Canada, has shifted to energi PR as senior VP-client services. (1 reader comment)

Health Group Adds Two Sister Agencies

Tue, Jan. 9, 2018

By Jon Gingerich

Evoke GroupEvoke Group, the umbrella entity of health marketing brands launched by Huntsworth Health unit Evoke Health, has added Huntsworth sister agencies Tonic Life Communications and nitrogen health to its platform.

Cellphone Health Advocates Warn on Gifts to Children

Sat, Dec. 23, 2017

By Jack O'Dwyer

Frank CleggAdvocates of safe cellphone use, including former Microsoft exec Frank Clegg, are urging parents not to give phones or Wi-Fi enabled toys to their children. (1 reader comment)

5G Wi-Fi, Backed by Trump, Appears Unstoppable

Thu, Dec. 21, 2017

By Jack O'Dwyer

5G transmittersDeployment of 5G wireless Wi-Fi internet service, backed President Trump, appears like a done deal but health advocates are not giving up. (5 reader comments)

Beiser Covers Kaiser Permanente's PR

Tue, Dec. 19, 2017

By Kevin McCauley

Kathryn BeiserKathryn Beiser, one-time global chair of Edelman's corporate practice, will join Kaiser Permanente Jan. 8 as senior VP/chief communications officer. (4 reader comments)

Calif. Health Dept. Warns on Cellphone Use

Thu, Dec. 14, 2017

By Jack O'Dwyer

Karen SmithKeep cellphones away from your body and don’t sleep near one at night, says the California Dept. of Public Health. (4 reader comments)

 

Doubts Expressed about Physical Therapy

Mon, Nov. 27, 2017

By Jack O'Dwyer

Physical therapyAmericans spend an estimated $30 billion yearly on physical therapy to attack aches and pains. Doubts remain as to the effectiveness of the treatments. (1 reader comment)

Wi-Fi Foes Battle Industry-Backed U.S. Laws

Mon, Nov. 20, 2017

By Jack O'Dwyer

MoveOn.orgGroups that oppose the spread of Wi-Fi and cellphone hardware are trying to stop bills before Congress that would block control of transmitters by cities. (1 reader comment)

Healthcare Leads Lobbying Sector for Influence

Fri, Nov. 3, 2017

By Jon Gingerich

healthcare

Trade associations representing the U.S. healthcare sector are widely recognized for exerting more perceived influence than any other industry advocacy group working on Capitol Hill, according to a recent survey of D.C. policy leaders by APCO Worldwide.

Thriving in an Uncertain Healthcare Environment

Mon, Oct. 30, 2017

By Sharon M. Reis and Tamara P. Moore

Sharon M. Reis and Tamara P. Moore The unpredictable policy seesaw we're experiencing with the new Administration and Congress appears to be having a tangible impact on the lives of healthcare communications professionals, and not just those focused on policy.

Why PR Skill is Not Enough

Fri, Oct. 27, 2017

By David Jarrard

David JarrardThe stakes in healthcare communications are uniquely high — more so than many other marketing disciplines — which places a burden on healthcare consultants not only to respect the gravity and complexity of the industry they serve, but to be more flexible while anticipating and identifying their clients’ future needs.

New Rules for Health Product Communications Success

Thu, Oct. 26, 2017

By Kristie Kuhl and Arielle Bernstein Pinsof

Kristie Kuhl and Arielle Bernstein PinsofFrom research to the real world, launching a successful new medical product in today’s market goes beyond message creation for the product itself.

Agency Debuts Gene Therapy Division

Wed, Oct. 25, 2017

By Jon Gingerich

The Ruth GroupThe Ruth Group has launched a new specialized practice dedicated solely to the gene therapy and gene editing sector.

Showing the Ties Between Emotion and Innovation

Wed, Oct. 25, 2017

By Srikant Ramaswami

Srikant Ramaswami New pharmaceuticals are often promoted based on their realized traits — personal health benefits, requiring less frequency, the elimination of specific side effects — but few drug companies emphasize how innovation in Rx development can establish an emotional connection with their customers by leveraging how a drug can change people’s behaviors or impact their lives beyond its mere tangible attribute.