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Category: Healthcare PRReturn to Latest News
Mon., Nov. 7, 2016
Cellphone Industry Battles Free Speech in Berkeley
By Jack O'Dwyer
 

CTIAThe court battle between the cellphone industry and Berkeley, Calif., which wants notices posted at the point of sale, exposes flaws in the U.S. legal system.

Category: Healthcare PR
Mon., Nov. 7, 2016
W20 Group Acquires Marketeching Solutions
By Jon Gingerich
 
W20 GroupW20 Group has acquired healthcare-focused digital marketing firm Marketeching Solutions.
Category: Healthcare PR
Fri., Nov. 4, 2016
Newsweek Probes Legal Battle on Cellphone Radiation Warnings
By Jack O'Dwyer
 

Newsweek article on cellphone radiationNewsweek has focused attention on the alleged dangers of cellphone radiation by reporting on the legal battle over the Berkeley, Calif., “Right to Know” warnings on phones.

Category: Healthcare PR
Thu., Nov. 3, 2016
FCC May Force Powerful 5G Wi-Fi on Communities
By Jack O'Dwyer
 

5G technologyWi-Fi health advocates are furious at FCC threats to force local communities to allow new “5G” Wi-Fi transmitters on utility and light poles. (4 reader comments)

Category: Healthcare PR
Wed., Nov. 2, 2016
Planning Rare Disease Communications Programming
By Donna LaVoie
 
Donna LaVoie When planning orphan disease drug communication programs, it’s essential to recognize special characteristics of the rare disease environment. (1 reader comment)
Category: Healthcare PR
Tue., Nov. 1, 2016
Inspiring Healthy Appetites for Content
By Shauna Keough
 
Shauna Keough The debate on paid versus earned media has entered the healthcare landscape.
Category: Healthcare PR
Tue., Nov. 1, 2016
Bridging the Healthcare, Technology Gap
By Sally Bain
 
Sally BainThere’s been a significant shift in brands meeting at the intersection of healthcare and technology, from pharmaceutical and medical devices, to diagnostics and healthcare IT.
Category: Healthcare PR
Mon., Oct. 31, 2016
Driving Value in Healthcare
By Michael Roth
 
Michael Roth Liz DeForestIntegrated marketing now requires a deeper understanding of stakeholders and new business models.
Category: Healthcare PR
Mon., Oct. 31, 2016
The Power of Patient Voices
By Tim Bird
 
Tim BirdPR professionals play a key role in empowering patients to tell their stories effectively.
Category: Healthcare PR
Fri., Oct. 28, 2016
Better Understanding Cancer Patients' Needs
By Jill Dosik
 
Jill Dosik How communications focused on science and innovation can better serve and respond to patient voices.
Category: Healthcare PR
Fri., Oct. 28, 2016
U.K. Wi-Fi Bill Alarms Health Advocates
By Jack O'Dwyer
 

Parliament, U.K.The U.K.’s “Digital Economy Bill,” close to being adopted, has alarmed radiation health advocates who say it will unleash dangerous 5G microwave spectra without adequate testing. (2 reader comments)

Category: Healthcare PR
Thu., Oct. 27, 2016
Trust is What’s Ailing Healthcare
By Kriste Goad
 

Kriste Goad A trust deficit exists in healthcare: among health systems, health plans, physicians and patients. Healthcare organizations can close those internal and external gaps by utilizing several essential elements that drive and establish trust in brands.

Category: Healthcare PR
Thu., Oct. 27, 2016
Clinton, Trump Support Anti-Porn Initiatives
By Jack O'Dwyer
 

Enough Is Enough groupPresidential candidates Hillary Clinton and Donald Trump are supporting stricter control of sexual content on the internet as advocated by numerous public interest groups.

Category: Healthcare PR
Wed., Oct. 26, 2016
Integrated Communications in the Life Sciences
By James Heins
 
James HeinsIn the life sciences and medical tech sectors, integrated communications services are an effective way to reach key stakeholders, key influencers, patients, advocacy groups and the investment community.
Category: Healthcare PR
Tue., Oct. 25, 2016
Leveraging Technology to Shape Health Messaging
By John Carnett
 
John Carnett Listening and analyzing what your consumers say not only gives your business a significant competitive edge but has also been shown to immeasurably improve your bottom line.
Category: Healthcare PR
Tue., Oct. 25, 2016
Crosby Brings on Brohinsky
By Editorial Staff
 
Jennifer BrohinskyJennifer Brohinsky adds a decade of public health communications experience to Crosby's team specializing in healthcare, government and nonprofits and causes.
Category: Healthcare PR
Mon., Oct. 24, 2016
Redefining Success: a Timeless Debate
By Stephanie DeViteri
 
Stephanie DeViteri How to maximize unbranded healthcare communications to drive brand awareness.
Category: Healthcare PR
Fri., Oct. 21, 2016
Defenders of the Healthcare Brand
By Lisa Kersey
 
Lisa KerseyHow healthcare communication professionals can drive the top line while protecting the bottom line.
Category: Healthcare PR
Thu., Oct. 20, 2016
Healthy Reputations Essential in Healthcare
By Gil Bashe
 
Gil BasheKristie Kuhl Pharma companies that forget they co-exist within the health ecosystem along with physician, payer, policymaker and the patient sectors are placing their reputations at risk.
Category: Healthcare PR
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Commentary &
Prof. Development:

Tue., Dec. 6
Why the Times Should Hire a Pro-Trump Columnist
By Fraser Seitel
Fraser Seitel

Tue., Dec. 6
Chief Storyteller: The Newest Member of the C-Suite
By Rachel Spielman
Rachel Spielman

Tue., Dec. 6
Adding Purpose-Driven Partnerships to Your Game Plan
By Steve Mann
Steve Mann

Mon., Dec. 5
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
Ronn Torossian

Mon., Dec. 5
Breitbart and Kellogg’s at War
By Ronn Torossian
Ronn Torossian

Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Fri., Dec. 2
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
Ronn Torossian

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
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Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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