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Cision State of Media 2015
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Category: Healthcare PRReturn to Latest News
Mon., May 18, 2015
Bashe to Lead Finn Partners Healthcare Push
By Greg Hazley
gil basheHealthcare PR maven Gil Bashe is moving on after 12 years at Makovsky for Finn Partners, to grow its health and pharmaceutical business.
Category: Healthcare PR
Wed., May 13, 2015
Beacon Shines on Curley
By Kevin McCauley
jay curleyBoston's Beacon Health Options has hired Jay Curley as executive VP-corporate affairs and chief of staff to CEO Tim Murphy.
Category: Healthcare PR
Thu., May 7, 2015
J&J Creates Third-Party 'Compassion' Panel for Unapproved Drugs
By Greg Hazley
arthur caplanJohnson & Johnson, responding to an unsettled ethical, medical and PR issue, has tapped a prominent bioethicist to lead a third-party advisory committee to decide access for seriously ill patients to drugs that haven't yet been approved.
Category: Healthcare PR
Fri., May 1, 2015
APA Goes Silent on Torture Ties; Plans PR Push
By Kevin McCauley
American Psychological AssociationThe American Psychological Assn. is carrying out an independent review of "re-circulated allegations" published today on the front page of the New York Times about its alleged support of the CIA's torture program to bolster President Bush's justification for abuse of prisoners in his "war on terror."
Category: Healthcare PR
Fri., May 1, 2015
Prothena Pro Moves to Edelman
By Kevin McCauley

Anita KawatraAnita Kawatra, who headed external affairs at Prothena Biosciences, joined Edelman in New York as executive VP in its health sector.

Category: Healthcare PR
Tue., Apr. 21, 2015
RF Taps CCC Vets to Bolster Health Unit
By Kevin McCauley
mary conwayMary Conway, a founding member of Chandler Chicco Cos, has joined Ruder Finn to head media operations of its healthcare unit.
Category: Healthcare PR
Thu., Apr. 16, 2015
Weber Shandwick Notches American Cancer Society
By Kevin McCauley
acsAmerican Cancer Society has awarded Weber Shandwick its 2015 communications program following a competitive pitch.
Category: Healthcare PR
Tue., Apr. 7, 2015
California Health Exchange Reviews PR
By Greg Hazley
covered californiaCovered California, the Golden State's successful health insurance exchange, is reviewing its PR and advertising accounts through an RFP process.
Category: Healthcare PR
Thu., Mar. 12, 2015
Spectrum Opens in NYC
By Kevin McCauley
grossSpectrum, the DC-based health, life sciences and consumer PR firm, is opening in New York March 16 at 7 World Trade Center.
Category: Healthcare PR
Wed., Mar. 11, 2015
Haberman Lights Up Medical Pot Purveyor
By Greg Hazley
leaflineLeafline Labs, one of two companies charged with selling medical marijuana in Minnesota, has rolled its PR account to Minneapolis-based Haberman.
Category: Healthcare PR
Tue., Mar. 10, 2015
Golin Insures Humana PR
By Greg Hazley
humanaHumana, the $39B health insurance giant with 13M customers, has moved its PR account to Golin, after a review.
Category: Healthcare PR
Mon., Mar. 2, 2015
PR Plays Role in Making Sense of New Dietary Supplement Regulations
By Arielle Bernstein
bernsteinDietary supplements have come under fire from state agencies, raising questions about what role they play in healthcare. PR pros now have a duty to participate in this conversation.
Category: Healthcare PR
Wed., Feb. 18, 2015
W2O Acquires ARC2
By Kevin McCauley

arcW2O has acquired ARC2 Communications and Media, the Los Angeles-based healthcare PR shop that was launched by two top Hill+Knowlton Strategies executives.

Category: Healthcare PR
Fri., Feb. 13, 2015
Sard Boosts GNC in Supplement Probe
By Greg Hazley
gncDietary supplement retailer GNC Holdings has brought in Sard Verbinnen & Co. to help mount its PR defense against a probe by the New York attorney general into the ingredients of supplement products sold by major retailers.
Category: Healthcare PR
Mon., Feb. 2, 2015
WCG Cops Karr
By Kevin McCauley
gary karrHealthcare PR giant WCG has added Gary Karr as group director in its San Francisco office.
Category: Healthcare PR
Wed., Jan. 28, 2015
Medical Pot Purveyor Invents PR Exec to Impugn Newspaper
By Greg Hazley
cenThe Toronto Globe and Mail has smoked out a phony PR executive and other falsehoods at medical marijuana purveyor CEN Biotech, which has lost its second PR firm in a month.
Category: Healthcare PR
Tue., Dec. 16, 2014
Changing Florida Health Exchange Moves PR Account After Conflict
By Greg Hazley
healthchoicesFlorida's state-run health insurance exchange, first launched as an alternative to the federal exchange, has moved its PR account to Tallahassee-based On 3 PR after four years with Salter Mitchell.
Category: Healthcare PR
Mon., Dec. 8, 2014
MWW Gets Parkinson's PR Duties
By Kevin McCauley
parkMWW has landed work from the National Parkinson's Foundation to handle an awareness campaign to support caregivers who are tending to sufferers of the disease.
Category: Healthcare PR
Mon., Dec. 8, 2014
Elmendorf Ryan Works DC for Cubist
By Kevin McCauley
cubistElmendorf Ryan lines up antibiotics maker Cubist Pharmaceuticals, which has just agreed to a $9.5B takeover by Merck.
Category: Healthcare PR
Wed., Dec. 3, 2014
Pepsi Alum Adds Fizz to APCO
By Kevin McCauley
yachDerek Yach, who was senior VP-global health and agriculture at PepsiCo, has joined APCO Worldwide's health advisory board.
Category: Healthcare PR
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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