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Category: Healthcare PRReturn to Latest News
Tue., Feb. 9, 2016
Study: Cost, Convenience Driving More Consumer Healthcare Decisions
By Jon Gingerich
 
Finn Partners Health StudyAmericans now change physicians almost as regularly as they switch health insurers, according to new survey findings published this week by Finn Partners.
Category: Healthcare PR
Tue., Feb. 9, 2016
Times Square Radiation Called Excessive
By Jack O'Dwyer
 

Times Square radiation measurementThe millions who pass through Times Square are being dosed with amounts of radiation deemed excessive by Parents for Safe Technology. U.S. safety standards do not protect children, it says.

Category: Healthcare PR
Mon., Feb. 8, 2016
Disconnect Wi-Fi on New Time Warner, Comcast Routers
By Jack O'Dwyer
 

Router signal tamerThe 5G routers that Time Warner, Comcast, Cablevision, etc., are requiring customers to install have powerful Wi-Fi features that should be disabled, say those who believe that hard-wired phones and computers are safer than wireless.

Category: Healthcare PR
Wed., Feb. 3, 2016
SevenTwenty Strategies Signs AANP
By Jon Gingerich
 
SevenTwenty StrategiesSevenTwenty Strategies has been named agency of record for the American Association of Nurse Practitioners.
Category: Healthcare PR
Tue., Feb. 2, 2016
JPA Selects Sweet as VP
By Jon Gingerich
 
Dan SweetJPA Health Communications has appointed Dan Sweet vice president of the agency's Washington, D.C. office.
Category: Healthcare PR
Tue., Jan. 26, 2016
Forrest Lands LaVoie Senior VP Slot
By Jon Gingerich
 
Martin ForrestLaVoieHealthScience has appointed Martin Forrest to the new-created agency role of senior vice president.
Category: Healthcare PR
Fri., Jan. 22, 2016
Keeping Calm in 2016
By Tom Rovine
 
Tom RovineHas someone encouraged you to “keep calm” recently?  Evidence suggests the answer is yes.
Category: Healthcare PR
Thu., Jan. 14, 2016
Healthcare Vet Fitzsimmons to H+K
By Editorial Staff
 
nancy fitzsimmonsNancy Fitzsimmons, managing director for W20's Twist Marketing, has moved to Hill+Knowlton Strategies in New York as a senior VP in its corporate and crisis practice.
Category: Healthcare PR
Thu., Jan. 14, 2016
Navigating the Age of New Populism
By Meg Alexander
 
Meg AlexanderHave you complained about the cost of education, home prices or feeling like your salary is not going as far as it used to? If so, you might belong to a growing segment of new populists.
Category: Healthcare PR
Thu., Jan. 14, 2016
W20, Sitrick in Cancer 'Moonshot'
By Editorial Staff
 
cancer moonshotThe National Immunotherapy Coalition, the pharma, biotech health insurance and tech industry group formed for a cancer "moonshot" to speed up testing of cancer drugs and develop a vaccine, is backed by Sitrick and Company and W20 Group on the PR front.
Category: Healthcare PR
Thu., Jan. 7, 2016
EPA Promotes January as National Radon Action Month
By Jack O'Dwyer
 

Radon posterWarning that radon gas is the second biggest cause of lung cancer after smoking, the Environmental Protection Agency is promoting January as “National Radon Action Month.” One in 15 homes is affected.

Category: Healthcare PR
Thu., Jan. 7, 2016
Weber Shandwick Acquires ReviveHealth
By Jon Gingerich
 
ReviveHealthWeber Shandwick has acquired Nashville-based healthcare marketing communications agency ReviveHealth.
Category: Healthcare PR
Tue., Jan. 5, 2016
Pascale Powers Global PR Unit
By Jon Gingerich
 

Pascale CommunicationsNew York-based healthcare agency Pascale Communications has launched PCGlobal, an international business unit designed to connect healthcare clients worldwide.

Category: Healthcare PR
Tue., Nov. 24, 2015
The 'Beaver' Becomes Spokesperson for 'Diabetes Solution Kit'
By Matthew Schwartz
 

Jerry MathersJerry Mathers, the 'Beaver' for folks of a certain age, will appear on TV and radio ads starting this month.

Category: Healthcare PR
Wed., Oct. 21, 2015
Healthcare PR Pros Slammed at PRSA/NY Mock Trial
By Matthew Schwartz
 

PRSA Mock Tribunal of the Healthcare PR ProfessionIf it were a real trial, the PR profession would be facing severe financial penalties—and maybe even some jail time.

Category: Healthcare PR
Wed., Oct. 21, 2015
Spectrum Opens Atlanta Office
By Jon Gingerich
 

SpectrumWashington D.C.-based healthcare and life sciences agency Spectrum has opened a new office in Atlanta, its second new location this year.

Category: Healthcare PR
Tue., Oct. 20, 2015
Using Social Media During a Healthcare Crisis
By Michal Regunberg
 
Michal RegunbergSocial media is an invaluable tool for healthcare organizations to share their messages and engage with patients online, so having an established presence on these channels is essential. But social media is a double-edged sword.
Category: Healthcare PR
Wed., Oct. 14, 2015
The "Rule of Seven" in a Multichannel Marketing Era
By Kristin Cahill
 
Kristin CahillToday’s communications landscape is characterized by incredible complexity, but often an adage from the past can help marketers navigate our nuanced multichannel marketing environment.
Category: Healthcare PR
Tue., Oct. 13, 2015
Sanofi's Thomas to Makovsky
By Editorial Staff
 
megan thomasMegan Thomas, global head of communications for Sanofi Oncology, has moved to Makovsky as senior VP in its health practice.
Category: Healthcare PR
Fri., Oct. 9, 2015
In Healthcare, Focusing on Your Marketing Niche is Key
By Dan Martin
 
Dan MartinPersonalizing stories and focusing on target audiences within your market niche is crucial in healthcare marketing. Here are some tips professionals can use to discover their niche, own it and achieve success.
Category: Healthcare PR
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