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Wi-Fi Health Advocates Fight to Save Copper Phone Lines

Tue, Jul. 11, 2017

By Jack O'Dwyer

Ajit PaiWi-Fi Health Advocates are battling an FCC move to replace the wired phone system with 5G wireless technology that requires antennas on almost a home-by-home basis. (2 reader comments)

London Leaves Purdue for biOasis

Mon, Jun. 26, 2017

By Kevin McCauley

Catherine LondonCatherine London, who has more than two decades of experience in the pharma and healthcare sectors, has joined biOasis Technologies as executive VP-corporate affairs and IR. She reports to CEO Mark Day.

FCC's Mike O’Rielly Lauds First Wi-Fi Day

Wed, Jun. 21, 2017

By Jack O'Dwyer

Michael O'RiellyThe inaugural “World Wi-Fi Day,” which was observed yesterday, drew praise from Mike O’Rielly, member of the Federal Communications Commission since 2013. (2 reader comments)

Aetna Appoints Bliss

Tue, Jun. 20, 2017

By Jon Gingerich

AetnaHealth insurer Aetna has retained Bliss Integrated Communication to lend support to its Medicare Advantage communications and PR program.

Russo Launches Sports-Health Alliance

Wed, Jun. 14, 2017

By Steve Barnes

David Schull, Tony Russo & Solomon WilcotsHealthcare firm Russo Partners has launched the Sports-Health Alliance, a service that leverages the firm’s access to pro athletes, broadcasters and sports business leaders to focus public attention on diseases and their treatments.

Moving from Output to Outcomes in Healthcare PR

Thu, Jun. 8, 2017

By Tim Goddard

Tim Goddard Healthcare PR professionals are fighting to demonstrate ROI in a fierce battle for funding. In an industry where the stakes — improving health outcomes — are high, PR agencies must show the value of the conversations we shape. Doing so requires a shift in the way we deal with metrics.

Health Advocates Want Warnings on All Wireless Industry Ads

Wed, May 24, 2017

By Jack O'Dwyer

Federal Communications CommissionThe Federal Communications Commission is being asked to require that industry ads recommend use of cellphones only in speaker mode or with a headset and that texting replace holding a phone to the head. (5 reader comments)

MCS Promotes Harrison to Agency Pres.

Tue, May 9, 2017

By Editorial Staff

Eliot HarrisonMCS Healthcare PR has named long-time employee Eliot Harrison agency president, charging him with heading up long-range business plans for the 32-year-old agency.

FTC Pushes Disclosure; Health Advocates Want Same for FCC

Tue, May 9, 2017

By Jack O'Dwyer

Federal Trade CommissionThe Federal Trade Commission has rapped web marketers for alleged abuses by “influencers” and targeted companies that trick children into making purchases via the web. Wi-Fi health advocates want same disclosure policy at Federal Communications Commission. (3 reader comments)

Healthcare PR Thriving in Uncertain Times

Fri, May 5, 2017

By Steve Barnes

O'Dwyer's May 2017 PR Firm Rankings MagazineOur annual checkup on PR firms specializing in healthcare and medical communications reveals an industry that’s alive and kicking, where a digitized landscape characterized by evolving patient roles and a range of new client engagements has emerged amid major policy shifts in Washington. (1 reader comment)

Lippe Taylor Nabs Healthcare Vet from inVentiv

Thu, Apr. 27, 2017

By Editorial Staff

Jennifer O'NeillLippe Taylor’s growing healthcare team has a new practice leader, former managing director of inVentiv Health’s Chamberlain Healthcare, Jennifer O’Neill.

'60 Minutes' Reports Charge that Google Creates Cellphone Addicts

Thu, Apr. 27, 2017

By Jack O'Dwyer

Tristan Harris on 60 MinutesCellphone health advocates are buoyed by two items--“60 Minutes” interviewing an ex-Google employee who accuses it of trying to control the minds of cellphone users, and a court decision that allows in-store cellphone warnings.

LaVoieHealthScience Adds Health Vet to Team

Wed, Apr. 26, 2017

By Editorial Staff

Andrew MastrangeloAndrew Mastrangelo, most recently director of media relations and public information officer for Lahey Health, signs on with the health and life science industries PR shop as assistant VP, PR.

Rubenstein PR Reps Alkamind

Mon, Apr. 17, 2017

By Editorial Staff

AlkamindAlkamind, a line of products designed to counteract the inflammation-causing and energy-depleting effects of a diet high in acidic foods, has named Rubenstein PR agency of record.