Too often, companies let water cooler conversations influence their marketing and PR strategies, relying on opinions and hunches instead of research and facts. The result is a communications plan that's apt to change with the prevailing wind.
The healthcare industry is evolving rapidly, and as this landscape changes, communications strategies that keep up with the pace of this change and resonate with target audiences are more important than ever.
Dafna Tachover, Wi-Fi healthcare advocate who was instrumental in getting Wi-Fi routers shut down in Haifa schools earlier this year, told the FCC Sept. 22 that there is an “epidemic” of radiation sickness.
Children should hold cellphones away from bodies, use speaker phone or send text messages, and avoid calls in cars, elevators, trains and buses, says the American Academy of Pediatrics. (3 reader comments)