The Northwest Territories, the vast and remote region of northern Canada believed to contain vast shale oil reserves, is looking for an agency to sell energy development to the region's residents.
An RFP calls for the region's government to deploy "factual and useful information" regarding mining and oil exploration "in a meaningful, respectful and comprehensive manner."
The search comes after Canada's National Energy Board said in May that nearly 200 billion barrels of oil may sit beneath the Territories. The National Post reported the reserves are on par with the massive Bakken field in the US.
The NWT want a firm to design a three-year communications plan for the endeavor, including public service ads, trade show-style events, fact sheets, social media and other public outreach tools.
A budget has not yet been set. Proposals are due Oct. 6. View the RFP (PDF).
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