The University of Toledo, the 23,000-student Ohio institution, is reaching out for reputation advice.
The school, with the third-largest public university operating budget in the state, released an RFP this week targeting research and reputation management firms to "clarify and strengthen" its brand regionally, nationally and internationally.
The university's office of branding and creative service, along with its communications, advancement and enrollment units, wants to collaborate with a firm to develop an updated brand strategy and integrated communications plan that aligns with its strategic plan and mission.
Proposals are due Oct. 21. View the RFP (PDF).
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