Virginia, a top four state for tobacco production, is looking for PR help for its program to wean the Commonwealth off the tobacco industry.
The Tobacco Region Revitalization Commission, originally set up in 1999, wants a PR firm to develop a comprehensive external communications strategy focused on earned media to boost its work and the agency's profile regionally and statewide.
The Richmond-based commission was part of the Master Settlement Agreement between the states and Big Tobacco and sits an an endowment worth more than $260M. In addition to a communications plan, the commission wants a firm to draft op-eds, create templates for use by PR staff, create media and stakeholder targets, and provide other PR-related recommendations.
Proposals are due Oct. 15. View the RFP (PDF).
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