BIC RFPBIC Consumer Products USA is looking for a PR agency to help the company grow its consumer business and jumpstart its brand PR programs.

Based in Shelton, Conn., BIC manufacturers stationery, lighters and men’s and women’s shavers.

According to the RFP, PR agency will work with the BIC marketing department to build awareness for each product category’s brand platform, promote marketing initiatives and raise awareness for new product offerings through media relations and influencer programs.

In its proposal, BIC points out that the company’s brand PR team is part of the marketing department and is separate from corporate communications/corporate PR.

Brand priorities for 2016 include continuing to build awareness and support for the company’s multi-year equity program, BIC Fight for Your Write.

“While our BIC Fight for Your Write mission resonates with consumers, we have yet to achieve the number of media impressions and quality of coverage that we believe the program is capable of achieving,” the RFP said.

The company is also looking for sharper coverage of its shavers.

“Hosting events and having more face time with media throughout 2015 has helped us to begin to break through a cluttered product environment, in both the men’s and women’s categories,” the RPF said. “However, we have yet to achieve the number of impressions or quality of coverage that we would like to see and that have been achieved historically.”

BIC is looking for PR capabilities in the beauty and lifestyle sectors, relevant case studies and fee estimates. A successful track record with Spanish-speaking media is a plus.

The company also wants to reach influencers to include in its editorial content. Editorial content from influencers will be measured based on impressions, quality of coverage, accuracy of coverage and sentiment. 

The deadline for proposals has been extended to October 15.

Download BIC RFP (PDF)