Qlik, which provides data visualization and other software tools to more than 36,000 customers worldwide, is looking for a major global PR agency, O’Dwyer’s has confirmed.
The company now has a short list of potential PR firms and expects to make a decision next week, according to Maria Scurry, VP of global communications.
Qlik is seeking a full spectrum of PR and social media services. The budget is “modest retainer,” Scurry said. However, she stressed that the company will define PR projects on a quarterly basis, which may boost the scale of spending.
The winning firm will succeed Weber Shandwick, which has been working with Qlik for the past five years.
“We’re looking for a refresh,” Scurry said. “Weber was really good to us and we had a good ride, but we’re a different company now, with different needs. We need to keep challenging ourselves to recreate the brand.”
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