albertaTravel Alberta, the tourism marketing organization for the province of the Rocky Mountains and Canadian badlands, is reviewing its North American travel PR account.

TA has released an RFP covering travel media relations and other PR in-line with its consumer marketing efforts targeting the US. Its so-called top tier markets include California, Texas, Washington and Montana.

Budget is from $100K to $150K annually. Love-Rondeau Group of Texas is the incumbent.

Proposals are due Jan. 29. View the RFP (PDF).