China-based appliance manufacturer Midea Group is seeking a PR agency to initiate a U.S. marketing campaign to accompany the forthcoming launch of a Black & Decker upright vacuum product.
The RFP comes after a 2015 partnership that granted Midea development and manufacturing responsibilities for a series of indoor vacuums under the flagship of hardware and home products brand Black & Decker.
Midea is looking for a PR agency to provide an innovative marketing campaign that would elevate Black & Decker’s visibility among younger U.S. audiences. The campaign’s primarily focus would be digital, and the selected agency would be required to produce content for video-sharing sites such as YouTube. The campaign would also include a social media component, and the hired agency would also be responsible for booking traditional media interviews.
Budget is set between $150,000 and $300,000.
Proposals were given an original deadline of January 28, but that date has since been revised to February 5, 2016, 4:00 pm EST.
Have a comment? Send it to 
No comments have been submitted for this story yet.