The US Food and Drug Administration is taking steps to review its massive anti-tobacco PR account.
The Center for Tobacco Products was set up in 2009 as the FDA took regulatory power over tobacco products. It last reviewed its outside communications agencies in 2011, tapping a trio of Sensis, Better World Advertising and Rescue Social Change Group for the five-year contracts capped at $210M.
The FDA, ahead of an RFP process, slates an "Industry Day" in New York March 8 for agencies interested in persuing work with CTP's public health education campaigns. The Center for Tobacco Products said it will look at full-service agencies to handle campaigns targeting audiences from 300,000 to 10 million.
Details of the March 8 event and a request for capabilities from agencies are at fbo.gov.
Have a comment? Send it to 
No comments have been submitted for this story yet.