Michigan wants to hear from PR firms to guide travel and economic development PR for the Wolverine State.
The Michigan Economic Development Corporation, which oversees the "Pure Michigan" brand as the state's marketing arm, seeks a firm to improve Michigan's image among business leaders, increase its visibility among leisure travelers, and boost the state's overall perception "as a desirable place to live, work and play," according to an RFP.
The MEDC and its agency, Weber Shandwick, won the coveted Best in Show award from the Hospitality Sales and Marketing Association International in 2014 for a campaign highlighting Detroit.
The Pure Michigan campaign is in its 10th year and is eying a shift from event and destination-driven market to more activity and "passion-based" marketing. The work includes both PR and social media.
The state is reviewing its tourism advertising and business marketing pacts via separate RFPs, as well.
Proposals are due April 8. View the RFP (PDF).
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