Oregon State, the 148-year-old public research institution, is looking for an agency to create a new brand "vision" and message.
OSU's division of university relations and marketing released an RFP this week to burnish its global brand, three years after it revised its marketing communications plan and after tapping a higher education firm to assess its image in 2015.
The university, which has more than 30,000 students, wants to define its "brand audience" and create messaging to "elevate that audience's perception" of OSU via integrated marketing on a global scale.
Proposals are due April 15. View the RFP (PDF).
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