The Massachusetts Healthcare Connector Authority, the Bay State's landmark health insurance exchange, is on the hunt for an agency to guide outreach and marketing.
The program, created under Massachusetts 2006 healthcare reform push to insure everyone in the state, wants to reach uninsured individuals, current members and small businesses, particularly, in a bid to boost enrollment and reduce the state's uninsured rate.
Weber Shandwick has worked with the Connector for several years.
Jeff Lefferts, director of comms. and marketing for the Boston-based Authority, is overseeing the search, which is expected to yield a three-year contract.
The work spans research, outreach and marketing, corporate partnerships, social media and strategic communications counsel.
Proposals are due April 22. View the RFP (PDF).
Have a comment? Send it to 
No comments have been submitted for this story yet.