Una Pipic, who was COO at Chicago's Entrepreneur Center, has taken the senior VP-marketing and business development post in Edelman's Windy City office.

una pipicShe reports to Jim Knisley, who is managing director of integration there.

At the CEC and its startup incubator, 1871, Pipic developed strategic partnerships with Startup America, Google and University of Chicago’s Booth School of Business that resulted in content and programming. She handled platforms to connect 220 startups with 100 mentors, business leaders and investors.

Edelman Chicago president Rick Murray said in a statement that Pipic’s background matches “the strategic imperative we have as an office to align the Edelman brand with all things related to innovation, design and growth in the city and throughout the Midwest.”

Prior to CEC, Pipic was at Gap Inc., responsible for revenue growth, store operations and talent management.