The FDA said it plans to release an anticipated RFP to review anti-tobacco PR programs on or about May 20.
The work, with the Center for Tobacco Products, covers wide-ranging marketing communications pacts with the federal agency. The incumbents working on five-year pacts since 2011 include Sensis, Better World Advertising and Rescue Social Change Group with billings capped at $210M.
The review comes after the FDA said last week it will expand its authority to regulate e-cigarettes as it regulates tobacco products.
The Center for Tobacco Products, which held an industry day in New York in March ahead of the review, said it will look at full-service agencies to handle campaigns targeting audiences from 300,000 to 10 million.
Have a comment? Send it to 
No comments have been submitted for this story yet.