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Category: Marketing CommunicationsReturn to Latest News
Thu., Jul. 28, 2016
FTI Strategic Comms Revenue Climbs 15% in Q2
By Editorial Staff
 
ftiFTI Consulting strategic communications revenue climbed 15.1% in the second quarter to $49.9M as public affairs and financial communications assignments buoyed the unit.
Category: Marketing Communications
Fri., Jul. 22, 2016
Publicis Sees Sluggish North America in Q2
By Editorial Staff
 
Publicis WorldwidePublicis posted second quarter revenue of €2.4B euro, up 0.9% over a year earlier, as exchange rates took a 3.5% bite and European and emerging market growth offset slower business in North America.
Category: Marketing Communications
Thu., Jul. 21, 2016
Rising Revenues Continue at IPG
By Jon Gingerich
 
IPGInterpublic for the second quarter of 2016 revealed a trend of continuing gains in revenues and income.
Category: Marketing Communications
Thu., Jul. 14, 2016
Omnicom PR Revenues Inch Along in Q2
By Editorial Staff
 
omnicomSecond quarter PR revenue at Omnicom rose 1.1% to $349.6M over a year earlier, the holding company reported today. Organic growth in the segment was essentially flat at 0.1%.
Category: Marketing Communications
Wed., Jul. 13, 2016
Walmart Shops at Publicis
By Editorial Staff
 
WalmartPublicis and Walmart have forged a deal for the French marketing conglomerate to serve as agency of record for the retailer's advertising work.
Category: Marketing Communications
Wed., Jun. 29, 2016
MDC Acquires Forsman & Bodenfors
By Editorial Staff
 
Van Damme epic splitMDC Partners has acquired Sweden's Forsman & Bodenfors, the creative agency that won the top PR prize at the Cannes Lions competition this month.
Category: Marketing Communications
Wed., Jun. 29, 2016
Study Highlights Earned Mediaís Increased Presence in Marketing Efforts
By Jon Gingerich
 
OutsellResearch recently commissioned by PR Newswire offers some insight into earned media’s increased impact on marketing initiatives.
Category: Marketing Communications
Wed., Jun. 29, 2016
Next Fifteen: Brexit Impact Modest
By Editorial Staff
 
Next15Next Fifteen Communications Group, the London-based holding company of agencies like M Booth, Text100 and Bite, downplayed the impact of the UK's plans to exit the European Union and said it may stand to benefit.
Category: Marketing Communications
Thu., Jun. 16, 2016
Brands Arenít Attracting Millennials
By Jon Gingerich
 
GallupMillennials exhibit a lack of enthusiasm toward brands, and are more likely than other generations to exhibit outright antipathy toward them, according to a new Gallup report.
Category: Marketing Communications
Wed., Jun. 15, 2016
Mike Rowe Becomes Americaís Conscience
By Ronn Torossian
 
ronn torossianHow Mike Rowe has reinvented himself from everyone’s favorite blue collar TV host to America’s advocate for common sense.
Category: Marketing Communications
Mon., Jun. 13, 2016
Online Ad Revenues Hit Q1 Record
By Jon Gingerich
 
IABU.S. digital advertising revenues accounted for nearly $16 billion in 2016’s first quarter, according to a report by the Interactive Advertising Bureau.
Category: Marketing Communications
Wed., Jun. 8, 2016
Multicultural Content Marketing for Millennials
By Josť Villa
 
Jose VillaDeveloping useful, valuable content is critical when reaching out to Millennial audiences in the Asian, African American and Hispanic markets.
Category: Marketing Communications
Wed., Jun. 8, 2016
Shareholders Rebuke Sorrell on Pay
By Editorial Staff
 
Martin SorrellOne-third of WPP shareholders voted against CEO Martin Sorrell's $102M compensation package, a symbolic pushback against the marketing conglomerate's founder and chief. (1 reader comment)
Category: Marketing Communications
Wed., Jun. 1, 2016
Strategic Narrative Marketing: An Introduction
By Guy Murrel
 
Guy MurrelA new, higher-level approach to messaging that goes beyond 
storytelling and provides a strategic narrative that guides all forms of marketing. (1 reader comment)
Category: Marketing Communications
Wed., May 25, 2016
rbb Rides Acquisition Wave with Ad Shop Addition
By Jon Gingerich
 

rbb Communicationsrbb Communications has acquired Miami-based ad and marketing company OutOfTheBlue Advertising.

Category: Marketing Communications
Thu., May 12, 2016
Study: Women Prefer Gender Neutral Marketing Messages
By Jon Gingerich
 
Marketing to WomenMost women dislike gender-targeted ads, according to a recent national survey that sought to analyze how different marketing channels influence the engagement and purchasing decisions of female consumers.
Category: Marketing Communications
Tue., May 10, 2016
What Does Integrated Communications Really Mean?
By Meg Wildrick
 
Meg WildrickThere’s been a lot of talk recently about “integrated” communications. Yet many so-called integrated agencies treat digital, earned media and sponsored content as separate disciplines with separate P&Ls. (1 reader comment)
Category: Marketing Communications
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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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