The Inside News of PR & Marketing Communications

Last Updated: Thu., Jun. 21, 2018 @ 5:32 pm

Category: Marketing CommunicationsReturn to Latest News

Email Marketing Remains Popular

Wed, Jun. 13, 2018

By Jon Gingerich

ManifestAlthough considered by many a dying strategy, most businesses still rely on email marketing outreach on either a weekly or daily basis, according to a recent survey.

ANA Acquires DMA

Thu, May 31, 2018

By Jon Gingerich

ANAMarketing trade group the Association of National Advertisers has acquired data-driven marketing industry trade giant the Data & Marketing Association.

Why Marketing and PR Need Each Other

Wed, May 16, 2018

By Jessica Tiller

Jessica TillerThe most successful organizations are the ones in which marketing and PR programs share strategies and messaging, and coordinate on tactics as they work side-by-side to provide optimum results for a business. (1 reader comment)

Influencer Marketing: Choose Wisely

Tue, May 15, 2018

By Ashley Butler

Ashley ButlerOnline influencer programs always carry an element of risk, leading many to rethink whether influencer marketing is the right strategy for their brand. (1 reader comment)

You Need the Right People Today to Succeed Tomorrow

Wed, May 9, 2018

By Christine Barney

Christine M. BarneyHaving the right people on your leadership team when growing and scaling advertising and PR companies is paramount in today’s constantly-evolving communications industry.

Breaking Down Complex Comms. for the C-Suite

Tue, May 8, 2018

By Matt Kucharski

Matt KucharskiPublic relations professionals fall in love with our own jargon, using words like “visibility,” “content,” “reach” and “frequency,” “impressions” and “channels.” It’s no wonder that sometimes C-Suite leaders don’t know what to do with us.

Mystic Seaport Goes 'Rad'

Fri, May 4, 2018

By Kevin McCauley

Mystic SeaportMystic Seaport kicked off a rebranding campaign May 1 to expand its reach and position as a relevant cultural center that connects Americans to the country's maritime experience.

Mobile Ad Spends to Top TV in ’18

Fri, Apr. 20, 2018

By Jon Gingerich

eMarketerMobile ads are slated to outpace TV for the first time, accounting for nearly 34 percent of total U.S. ad spends versus TV's 31.6 percent share, according to eMarketer estimates. (1 reader comment)

Most Online Forms Go Uncompleted

Thu, Apr. 19, 2018

By Jon Gingerich

The ManifestMore than 80 percent of respondents said they've abandoned an online form recently and never returned to complete it, according to a recent survey.

Huge Co-Founder/CEO Shapiro to Exit IPG Shop

Thu, Mar. 29, 2018

By Kevin McCauley

Aaron ShapiroAaron Shapiro, co-founder of Interpublic’s Huge Inc. digital marketing communications shop, is exiting the Brooklyn-based operation in May. Michael Koziol, international president, moves into CEO slot, effective immediately.

Web Access Grows Increasingly Mobile

Thu, Mar. 8, 2018

By Jon Gingerich

mobile phoneAbout 16 percent of all U.S. Internet users — or nearly 45 million people — will access the web exclusively via a mobile device in 2018, according to a recent eMarketer report.

French/West/Vaughan Promotes Pork of NC

Mon, Mar. 5, 2018

By Kevin McCauley

NCPCFrench/West/Vaughan has scooped up the North Carolina Pork Council to oversee its brand positioning, creative development, media relations, social media and advertising efforts.

TV Ads Reign Supreme

Thu, Feb. 15, 2018

By Jon Gingerich

ClutchA recent survey of consumer advertising preferences shows that TV ads remain the most popular, effective and memorable advertising medium among consumers.

Keys to Unlocking the Power of Celebrity for PR

Tue, Jan. 30, 2018

By Tara Reid

Tara ReidCelebrity endorsements remain a valuable opportunity to boost sales, loyalty and inspire consumer confidence, yet some guidelines are needed to determine if the star power of a celebrity partnership is truly right for your brand.

Heritage Foundation Staffer Takes Walk to Glover Park

Tue, Jan. 2, 2018

By Steve Barnes

Sarah Culvahouse MillsThe Glover Park Group has hired Sarah Culvahouse Mills, most recently communications & media relations director at The Heritage Foundation and one-time aide to Laura Bush, as VP.

Ads Motivate Millennials More Than Older Generations

Fri, Dec. 8, 2017

By Jon Gingerich

ClutchA recent study suggests that Millennials are more likely to trust marketing messages and to make a purchase after seeing or hearing an advertisement about a product than older generations.