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Category: Marketing CommunicationsReturn to Latest News
Tue., Aug. 30, 2016
Native Ads Get More Clicks in 2016
By Jon Gingerich
 

PolarA recent report examined click-through rates and the average time spent looking at native ads, and how that content is currently performing across devices and various publisher verticals.

Category: Marketing Communications
Wed., Aug. 24, 2016
WPP Sees Solid Gains for PR, PA in First Half '16
By Editorial Staff
 
martin sorrellWPP reported PR and public affairs revenues climbed 8.8% in the first half of 2016 to $661.1M while revenues across the agency conglomerate saw a 5.2% rise to nearly $9.4B.
Category: Marketing Communications
Fri., Jul. 29, 2016
'Challenging Quarter' for MDC
By Editorial Staff
 
MDC PartnersMDC Partners reported second quarter revenue inched up 0.1% to $337M in a "challenging quarter" as the New York-based PR and marketing group lowered guidance for the year.
Category: Marketing Communications
Thu., Jul. 28, 2016
FTI Strategic Comms Revenue Climbs 15% in Q2
By Editorial Staff
 
ftiFTI Consulting strategic communications revenue climbed 15.1% in the second quarter to $49.9M as public affairs and financial communications assignments buoyed the unit.
Category: Marketing Communications
Fri., Jul. 22, 2016
Publicis Sees Sluggish North America in Q2
By Editorial Staff
 
Publicis WorldwidePublicis posted second quarter revenue of €2.4B euro, up 0.9% over a year earlier, as exchange rates took a 3.5% bite and European and emerging market growth offset slower business in North America.
Category: Marketing Communications
Thu., Jul. 21, 2016
Rising Revenues Continue at IPG
By Jon Gingerich
 
IPGInterpublic for the second quarter of 2016 revealed a trend of continuing gains in revenues and income.
Category: Marketing Communications
Thu., Jul. 14, 2016
Omnicom PR Revenues Inch Along in Q2
By Editorial Staff
 
omnicomSecond quarter PR revenue at Omnicom rose 1.1% to $349.6M over a year earlier, the holding company reported today. Organic growth in the segment was essentially flat at 0.1%.
Category: Marketing Communications
Wed., Jul. 13, 2016
Walmart Shops at Publicis
By Editorial Staff
 
WalmartPublicis and Walmart have forged a deal for the French marketing conglomerate to serve as agency of record for the retailer's advertising work.
Category: Marketing Communications
Wed., Jun. 29, 2016
MDC Acquires Forsman & Bodenfors
By Editorial Staff
 
Van Damme epic splitMDC Partners has acquired Sweden's Forsman & Bodenfors, the creative agency that won the top PR prize at the Cannes Lions competition this month.
Category: Marketing Communications
Wed., Jun. 29, 2016
Study Highlights Earned Mediaís Increased Presence in Marketing Efforts
By Jon Gingerich
 
OutsellResearch recently commissioned by PR Newswire offers some insight into earned media’s increased impact on marketing initiatives.
Category: Marketing Communications
Wed., Jun. 29, 2016
Next Fifteen: Brexit Impact Modest
By Editorial Staff
 
Next15Next Fifteen Communications Group, the London-based holding company of agencies like M Booth, Text100 and Bite, downplayed the impact of the UK's plans to exit the European Union and said it may stand to benefit.
Category: Marketing Communications
Thu., Jun. 16, 2016
Brands Arenít Attracting Millennials
By Jon Gingerich
 
GallupMillennials exhibit a lack of enthusiasm toward brands, and are more likely than other generations to exhibit outright antipathy toward them, according to a new Gallup report.
Category: Marketing Communications
Wed., Jun. 15, 2016
Mike Rowe Becomes Americaís Conscience
By Ronn Torossian
 
ronn torossianHow Mike Rowe has reinvented himself from everyone’s favorite blue collar TV host to America’s advocate for common sense.
Category: Marketing Communications
Mon., Jun. 13, 2016
Online Ad Revenues Hit Q1 Record
By Jon Gingerich
 
IABU.S. digital advertising revenues accounted for nearly $16 billion in 2016’s first quarter, according to a report by the Interactive Advertising Bureau.
Category: Marketing Communications
Wed., Jun. 8, 2016
Multicultural Content Marketing for Millennials
By Josť Villa
 
Jose VillaDeveloping useful, valuable content is critical when reaching out to Millennial audiences in the Asian, African American and Hispanic markets.
Category: Marketing Communications
Wed., Jun. 8, 2016
Shareholders Rebuke Sorrell on Pay
By Editorial Staff
 
Martin SorrellOne-third of WPP shareholders voted against CEO Martin Sorrell's $102M compensation package, a symbolic pushback against the marketing conglomerate's founder and chief. (1 reader comment)
Category: Marketing Communications
Wed., Jun. 1, 2016
Strategic Narrative Marketing: An Introduction
By Guy Murrel
 
Guy MurrelA new, higher-level approach to messaging that goes beyond 
storytelling and provides a strategic narrative that guides all forms of marketing. (1 reader comment)
Category: Marketing Communications
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Tue., Aug. 30
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Mon., Aug. 29
IKEA in Furniture Recall Crisis
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Mon., Aug. 29
Booze Sank Lochte; Alcohol Under Worldwide Attack
By Jack O'Dwyer

Fri., Aug. 26
Lochte Indicted But Now Reps “Forgiving” Cough Drops
By Jack O'Dwyer

Thu., Aug. 25
Michael Moore Rips Rio, Says Lochte Lynched
By Jack O'Dwyer

Tue., Aug. 23
Sponsors Dump Lochte; Mom had Tipped Press
By Jack O'Dwyer

Tue., Aug. 23
Keillor Retires with Crisis Averted
By Joe Honick

Mon., Aug. 22
Brazil, Olympics Officials and Media Savage Lochte; Accuser Is Accused
By Jack O'Dwyer

Mon., Aug. 22
It's Time to Show Some Respect for Our Flag
By Bill Huey

Fri., Aug. 19
Donald Trump's 'Apology'
By Arthur Solomon

Thu., Aug. 18
What Roger Ailes Should Tell Trump
By Fraser Seitel

 
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Aug. 29, 2016
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of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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January, PR Buyer's Guide/Crisis Comms.
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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