Edelman leads the way again with $874.9M in net fees, but there was some jostling at the top. W2O Group ($122.7M) bumped APCO ($120.6M) down to third and several newcomers made the top ten.
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The Federal Trade Commission sent out more than 90 letters in April to prominent influencers, detailing how any material connection those third-party spokespersons have with brands should be disclosed when promoting or endorsing products on social media. (1 reader comment)
Interpublic today reported revenue and operating income gains for the first quarter of 2017, with the holding company's CMG portfolio of marketing and communications firms serving as one of the standout performers for the period.
Brands, like sports teams, risk the possibility of fading away after a successful season. Here are several lessons brands can take from the Chicago Cubs on remaining innovative with a follow-up product launch or campaign.
Facebook will continue to dominate the U.S. digital ad market this year, with display ad-related revenues expected to jump more than 32 percent, according to a recent eMarketer ad spending forecast.
An increase in public affairs and financial communications activity in FTI Consulting’s Strategic Communications operation helped the Washington-based corporate services company report revenue gains for 2016's fourth quarter as well as the year overall.
More and more marketing content will be analyzed by artificial intelligence applications, making it vital to consciously develop content that engages and can be interpreted by humans and machines alike. (1 reader comment)
Operating behind the scenes for years, the legal cannabis industry has finally gone mainstream, and startups representing every point in the cannabis ecosystem are now seeking counsel from PR firms for everything from earned media programs to branding, strategy and research services in a bid to align this burgeoning sector with its surging demand.
Themes of health and wellness dominate the headlines in January, and it can be a tough month for PR pros to secure press coverage and roll out a winning strategy that stands out from the clutter.
Three subsidiaries owned by ad/PR holding company WPP were issued subpoenas by the U.S. Department of Justice’s Antitrust Division, following similar December summonses issued to conglomerates Omnicom, Publicis and Interpublic regarding price-fixing practices within the ad industry.