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Feb. '17 Environ. PR & Public Affairs Magazine

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Cannabis Becomes Communications Cash Crop

Tue, Jan. 31, 2017

By Jon Gingerich

Rizzetta, Bloom & NisonOperating behind the scenes for years, the legal cannabis industry has finally gone mainstream, and startups representing every point in the cannabis ecosystem are now seeking counsel from PR firms for everything from earned media programs to branding, strategy and research services in a bid to align this burgeoning sector with its surging demand.

Category: Marketing Communications