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Category: Marketing CommunicationsReturn to Latest News
Wed., Jul. 22, 2015
Interpublic Sees Modest Q2 Gains
By Greg Hazley
 
interpublicInterpublic's PR-laden Constituency Management Group posted a 2.3% gain in organic revenue for the second quarter to $349.4M while its advertising and digital operations climbed 7.7%.
Category: Marketing Communications
Tue., Jul. 21, 2015
PR Inches Along at Omnicom in Q2
By Greg Hazley
 

omnicomPR revenues across Omnicom's units limped to a slight 0.3% organic gain in the second quarter, outpaced by advertising (+6.4%) and customer relationship management (4.3%).

Category: Marketing Communications
Mon., Jul. 20, 2015
Video Advice: Be Quick or Be Gone
By Jack O'Dwyer
 

pedersenWeb users are being deluged with video segments but a third of the audience bolts after 30 seconds unless hooked, says Mary Pedersen of JPL.

Category: Marketing Communications
Tue., Jun. 30, 2015
Publicis Aligns MSLGroup with Flagship
By Greg Hazley
 
publicisPublicis Group has moved leadership of its MSLGroup global PR operation under its Publicis Worldwide Network president Arthur Sadoun.
Category: Marketing Communications
Mon., Jun. 29, 2015
Myelin Acquires PR, Ad Firms Dodge Comms, HY Connect
By Greg Hazley
 
brad dodgeBoston-based marketing group Mylelin Communications has acquired healthcare PR specialist Dodge Communications and Midwest ad agency HY Connect.
Category: Marketing Communications
Thu., May 7, 2015
Havas Sees Strong Q1 Growth
By Greg Hazley
 
havasHavas reported first quarter revenues grew 20.6%, or 7.1% on an organic basis, to $529M as the ad/PR conglomerate said two years of "strategic measures" are paying off.
Category: Marketing Communications
Tue., Apr. 28, 2015
Coyne Hires Ad Guy Leung
By Kevin McCauley
 
leungCoyne PR has hired Matt Leung as advertising account director to oversee work for clients such as Bimbo Bakeries, DineTime and Proponent Federal Credit Union.
Category: Marketing Communications
Tue., Apr. 28, 2015
Next Fifteen Revenue Climbs on Strong US PR Showing
By Greg Hazley
 
nfNext Fifteen Communications reported fiscal 2015 revenue climbed 10.6% to $167.9M on a strong showing in the US and recovery in Europe and Asia.
Category: Marketing Communications
Fri., Apr. 24, 2015
Interpublic Shaves Loss
By Kevin McCauley
 
ipgInterpublic today reported a $1.8M first-quarter loss, an improvement from the $20.9M year ago deficit, on a 2.4 percent rise in revenues to $1.7B. Organic growth advanced 5.7 percent.
Category: Marketing Communications
Thu., Apr. 23, 2015
'Strong Performance' from WPP PR Units in Q1
By Greg Hazley
 
wppWPP's PR and public affairs operations climbed 5.2% in the first quarter of 2015 to $336M as overall revenues at the ad/PR conglomerate increased 8.3% to $4.2B despite a slowdown in sales growth.
Category: Marketing Communications
Tue., Apr. 21, 2015
Omnicom PR, Profit Up in Q1
By Greg Hazley
 
omnicomOmnicom saw modest profit and PR segment gains in the first quarter of 2015, while revenue slipped nearly 1% to just under $3.5B.
Category: Marketing Communications
Mon., Apr. 20, 2015
Fenton Finds Schiegg
By Kevin McCauley
 

nicole schieggNicole Schiegg has joined Fenton in Washington as senior VP to ramp up its health and development offerings.

 
Category: Marketing Communications
Fri., Apr. 10, 2015
Huntsworth Profit Falls $88M in 'Turbulent' Year
By Greg Hazley
 
huntsworthUK-based Hunstworth reported an $87M loss for 2014 as revenue slipped to $242M in an "unusually turbulent" year of "fundamental change" that saw the exit of CEO Peter Gummer, amid other changes.
Category: Marketing Communications
Thu., Apr. 9, 2015
On Misdirection...
By James Randi
 
james randiMagicians and conjurors rely on the art of misdirection. Language, a key PR tool, plays a large part of the process of misdirection.
Category: Marketing Communications
Wed., Apr. 8, 2015
Freberg, 'Father of Funny Ads,' Dies at 88
By Kevin McCauley
 
Stan Freberg, whom Advertising Age called the father of funny commercials and one of the 20th Century's most influential admen, died April 7 in Santa Monica. He was 88.
Category: Marketing Communications
Mon., Mar. 9, 2015
WPP PR Slides in 2014, Tops $1.3B
By Greg Hazley
 
wppWPP posted 2014 PR and public affairs revenue down 3.1% at $1.3B.
Category: Marketing Communications
Tue., Feb. 24, 2015
OSU Recruits Comms Support
By Greg Hazley
 
beaverOregon State University is calling for agency proposals to evaluate its revised integrated marketing communications plan, installed in 2013 with the banner "Beaver Nation."
Category: Marketing Communications
Tue., Feb. 24, 2015
Revenue Climbs, Loss Trimmed at MDC
By Greg Hazley
 
MDC Partners posted a fourth quarter revenue increase of 17.5% to $339.9M as net loss was trimmed by more than $67M to $26.8M.
Category: Marketing Communications
Thu., Feb. 19, 2015
FTI Strategic Communications Revenue Falls in Q4
By Greg Hazley
 
steven gunbyFTI Consulting today reported fourth quarter 2014 strategic communications revenue fell 1.2% to $46.3M as president/CEO Steven Gunby expressed "disappointment" for the period.
Category: Marketing Communications
Tue., Feb. 17, 2015
Publicis Acquires Content Shop
By Kevin McCauley
 

relaxnewsPublicis Groupe is acquiring Relaxnews, developer of an online platform combining leisure content, data and services for brands, blogs and media, for $17M.

Category: Marketing Communications
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
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