 |
| Leslie Berland |
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year.
At Peloton, Berland worked to move the brand past its identity as simply a stationary-bike maker, promoting its app, which offers a range of different workouts.
Before joining Peloton in January, Berland was CMO at Twitter from 2016 to 2022, also serving as chief people officer from 2017 to 2021. She previously served as EVP of global advertising, marketing and digital partnerships at American Express.
At Verizon, Berland will lead all aspects of the company’s global brand and marketing strategy, including marketing activation and creative, marketing effectiveness, consumer insights, media and strategic partnerships.
“Leslie has spent her career at the helm of some of the most iconic brands, transforming their marketing efforts to connect more meaningfully with customers and drive impact across channels,” said Verizon chairman and CEO Hans Vestberg . “She brings a combination of creativity and business acumen that will help steer and scale our marketing strategy while capitalizing on our next phase of growth."
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
APCO Worldwide has added Kelly Mullens Brown as a senior director for corporate brand strategy. She's a veteran of Apple, Ryan Seacrest Enterprises and Sitrick And Company.
Have a comment? Send it to 
No comments have been submitted for this story yet.