The University of Massachusetts is reviewing its marketing communications account as it seeks a firm to develop a message and advise how to communicate it.
The RFP seeks input from full-service agencies with higher education experience and well-versed in large marketing communications, advertising, and digital campaigns.
UMass, governed by a 19-member board of trustees, includes six operating units, five campuses (Amherst, Boston, Dartmouth, Lowell, Medical School) and its central administration. It recently wrapped a two-year marketing campaign, "Here for a Reason" with Waltham-based Boathouse Inc. and wants an agency to develop the next phase.
A two-year contract with three option years is expected.
Proposals are due June 3. View the RFP (PDF).
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