Stephanie Smirnov, who was U.S. CEO of Interpublic's DeVries Global unit, is joining Edelman July 29 as managing director of its 140-member consumer marketing group in New York.
She takes over for Adrienne Hayes, who exited for Google's Motorola Mobility property in May.
Smirnov was in charge of DeVries’ strategic and creative services functions, which included emerging media, research, analytics and branded entertainment. She was strategic lead for the Procter & Gamble brands such as Tide, Olay and Pantene.
Before her dozen years at DeVries, Smirnov was at L'Oreal USA and Donna Karan Beauty Co.
Russell Dubner, president of Edelman New York, expects Smirnov to bring "to scale an emerging model for consumer marketing that is deeply social, steeped in market intelligence and yet firmly grounded by a PR-mindset."
Smirnov reports to Dubner.
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