Edelman has signed on Chain Reactions Nigeria as its exclusive affiliate in that country after a one-year partnership.  This expands Edelman’s operations in the African continent outside the existing office in Johannesburg, South Africa. 

Robert HoldheimRobert Holdheim

Chain Reactions Nigeria is a full-service PR and integrated communications consultancy offering corporate communications, consumer/brand PR, media relations, digital PR, public affairs, litigation PR, issues and crises communications, thought leadership and scorecard leveraging, CSR and sustainability as well as event management.

“Our decision to partner exclusively with Chain Reactions Nigeria was informed by the team’s unique understanding of the Nigerian market, the richness of the strategic thinking and the creativity behind their work,” said Robert Holdheim, CEO, Edelman South Asia, Middle East & Africa. “The addition of Chain Reactions Nigeria into Edelman’s network of exclusive affiliates further enhances our ability to provide seamless, strategic communications marketing support across the African continent.”

Israel Opayemi, MD/Chief Strategist of Chain Reactions Nigeria noted that becoming part of an affiliate of Edelman is an important milestone in the growth of his firm.  “Edelman’s global resources will propel us to do more of the creative work we have been known for in Nigeria,” Opayemi said.