 Mike Fernandez |
Mike Fernandez, chair of Burson-Marsteller’s global corporate and financial practice, has been promoted to the role of U.S. CEO.
Fernandez assumes the CEO slot immediately. He succeeds former U.S. CEO Michael Law, who has now been named worldwide executive VP, a new position at the WPP unit.
Fernandez, a senior communications executive for several major U.S. companies, joined the global PR/PA giant in September, where he led client development, strategy and new offerings for the agency’s corporate and financial practice.
He arrived at B-M from international food conglomerate Cargill, where he served as corporate VP and led communications, brand and marketing services, as well as corporate affairs. He previously oversaw PR and communications efforts at State Farm Insurance, which he joined 2006 and served as VP of public affairs. He was also previously CCO at packaged foods company ConAgra Foods, and senior VP of public affairs for worldwide health services organization CIGNA. He began his career as a press secretary to Senator Ernest Hollings (D-SC).
Fernandez will partner with worldwide president Kevin Bell to grow B-M’s U.S. business. He’ll remain in the agency’s New York headquarters.
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