Hotwire Names Macdonald N. America Consumer Head

Laura Macdonald

Hotwire has appointed Laura Macdonald to the role of North America head of consumer.

It’s a new role at the global PR and communications agency, established to meet a growing demand among consumer companies for integrated campaigns in the tech sector.

Macdonald was previously a director in Hotwire’s London headquarters and headed the agency’s consumer and tech practices. Last year she moved to San Francisco, where she was named vice president of Hotwire San Francisco outpost, and was charged with spearheading west coast and international client programs for the agency. Prior to joining Hotwire, she was an account manager at Weber Shandwick in London.

In the new role, Macdonald will lead integrated campaigns for Hotwire’s consumer and consumer tech clients and will focus on new business opportunities. She’ll report to EVP and North America head of client services Gwen Murphy and will remain in San Francisco.

Hotwire accounted for more than $3.1 million in tech related net fees last year.