Amy Lamparske

Amy Lamparske

Amy Lamparske, a former digital marketing strategist for blue chip companies such as 3M, General Mills and Walmart, has joined W2O Group, where she’s been named managing director of digital media, a new title at the San Francisco-headquartered tech communications network.

Lamparske joins W2O from Minneapolis-based marketing shop i.e. network, where she was a social media and digital marketing consultant. She was previously head of global social media for multinational conglomerate 3M, a director of digital and social media at General Mills and a digital marketing director in Walmart’s eCommerce division in San Francisco. She also founded her own creative consulting services company, Social Butterfly Consulting.

Lamparske is now charged with strengthening W2O’s digital media capabilities across paid, earned, shared and owned media channels, and will help oversee and build a digital team across the network’s Brewlife, Twist Mktg and WCG operating units.

She’ll be stationed in the network’s Minneapolis office and will partner with W2O chief digital officer Adam Cossman and managing director of digital strategy Jeff Rohwer.

Cossman and Rohwer joined W2O Group last year in light of the network’s acquisition of Morristown, NJ-based digital marketing, strategy, media management and SEO shop Sentient Interactive, which they co-founded in 2008.

W2O Group in 2015 accounted for more than $95 million in net fees.