The average American spent more than 10 hours per day fixated on electronic devices in 2016, according to The Nielson report.  This is a bump up by one hour from 2015.

Pinot’s Palette, the world’s fastest-growing paint and sip chain with 180 locations in 35 states and Canada, invites students to come to its art classes and “Disconnect to Reconnect” in a no-pressure environment directed by trained, local artists where you can even enjoy a glass of wine while you paint.

An animated video released by Pinot’s depicts a young couple living in a world filled with digital distractions, who find themselves exhausted, disconnected and lonely.  They rebound by discovering the fun of making art.

“Now more than ever our lives are tethered to digital distractions and this campaign is one way to encourage all of us to pay better attention to the things that matter,” said Craig Ceccanti, co-founder and CEO of Pinot’s Palette.

BizCom president Scott White explained to O’Dwyer’s that his agency has not only been spreading the word in business media outlets about the franchise opportunity with Pinot’s Palette, they’ve also been hitting traditional and social media influencers to spark the interest of potential students.

Pinot’s campaign coincides with National Unplugging Day today, but they plan to continue their message of taking a break from electronic devices.

“We recognize that living online takes away from the emotional-side of the relationship that thrives on personal interaction and commitment. Our message is to put down the technology and reconnect, even if just for a few hours, to grow and strengthen relationships,” said Terri McCulloch, senior VP of marketing for Pinot’s Palette.

BizCom, founded in 1999, specializes in B2B, consumer products and services, environmental, franchising, social media, and start-ups PR.