Cayman National Bank has issued a request for proposal for qualifying firms that can assist the Cayman Islands-based banking institution in developing a social media strategy, as well as implementing and performing monitoring services for that online platform.
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The George Town-based bank, which is a subsidiary of Cayman National Corporation Ltd., was founded in 1974 and maintains additional operations in Dubai, as well as the Isle of Man.
Key objectives for the project include integrating CNB with current social media outlets and using social media to build brand awareness and expose CNB to new clientele; designing and implementing an online platform that supports CNB’s social media presence; improving brand reputation management by increasing positive brand mentions and managing negative customer feedback; providing updates on outages or other company events that impact users; and finalizing and implementing a social media strategy that provides engagement opportunities for new customers.
RFP s will be evaluated on proposed methodology, technical quality and price. Qualifying firms should have between five and 10 years of experience with social media projects and content management, which includes experience in developing social media campaigns and strategies, as well as monitoring and measuring impact of social media campaigns.
Expected timeline for the project includes an initial rollout of social media platforms within two or three months and subsequent management of those platforms for an additional 12 months.
Proposals are due by May 1st.
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