Pacific Communications Group has been named agency of record for research and ratings giant J.D. Power’s automotive communications.
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PCG has experience in the automotive space with brands such as Tesla, Honda, TrueCar, Actev Motors, L.A. Auto Show, America’s Car Museum, Pebble Concours d’Elegance, DealerRater, NHRA Museum and Mercury Insurance.
“PCG’s experience across the automotive spectrum will certainly be an asset to J.D. Power as we increase our share-of-voice in automotive thought leadership,” said Frances Caille, VP of marketing and communications at J.D. Power.
Torrance, California-based PCG also handles financial, entertainment and travel clients.
“Given the company’s vast digital and analytics resources, we look forward to helping communicate the information and thought leadership that J.D. Power possesses to media and consumers,” said PCG president Shane Smith.
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