Swedish watchmaker Kronaby has selected CLY Communication to head all U.S. press relations for its new connected watches that combine smart functions with classic timepiece design.
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The brand will launch this spring in select specialty stores nationwide and online, pitching that their watches “make the everyday surprisingly easy and allow you to spend your time where your heart is.”
“We see a huge potential in future launches and are very excited entering the US market. A strong PR partner is key for us and CLY shared our view of how to position Kronaby in the media landscape of today,” said Sarandis Kalogeropulos, co-founder of Kronaby.
CLY concentrates on luxury, beauty and lifestyle brands. The agency was founded in 2009 by Raffaele Castelli and operates out of offices in New York and Berlin.
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