In the fable, “The Tortoise and the Hare,” slow and steady won the race for the tortoise.
 |
In real life, the tortoise was the featured player in another win – this time, for Taylor, when a spot the agency originally created for social media distribution was selected by long-time client partner Diageo to run as a national television ad on the popular “Jimmy Kimmel Live” program.
The spot, which featured two live tortoises used interchangeably during production, was created to generate excitement and awareness for a series of limited-edition cans for Guinness Draught beer.
Check out profiles of firms specializing in social media in O'Dwyer's April magazine.
Have a comment? Send it to 
No comments have been submitted for this story yet.