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Category: Social MediaReturn to Latest News
Wed., Oct. 19, 2016
#NeverTrump App Lets You Trade Your Vote
By Editorial Staff
#NeverTrump appThe app caters to those who don't like Clinton, but also think Trump is the worst case scenario.
Category: Social Media
Thu., Sep. 29, 2016
Brands Failing to Engage Consumers Online
By Jon Gingerich
Kantar TNS Brands are struggling to engage consumers online, according to findings in a recent survey of global digital behaviors by Kantar TNS. (2 reader comments)
Category: Social Media
Tue., Sep. 13, 2016
Weber Wins U.K. Mobile App Shop
By Jon Gingerich

Weber ShandwickWeber Shandwick has acquired London-based mobile and digital agency Flipside.

Category: Social Media
Fri., Jul. 22, 2016
Utilizing Social Media for Conference Participation
By Kourtney Evans
Kourtney Evans Social platforms are excellent ways to promote your company’s participation in an upcoming conference.
Category: Social Media
Tue., Jul. 12, 2016
Social Marketers Face Challenges Measuring ROI
By Jon Gingerich
Simply MeasuredAdequately measuring return on investment was cited as the number-one challenge for social marketers in the U.S., according to a new survey.
Category: Social Media
Tue., Jun. 21, 2016
Hispanicize Acquires Hispanic Kitchen
By Jon Gingerich
Hispanic KitchenLatin American digital platform Hispanicize Media Group has acquired a majority stake in online food resource Hispanic Kitchen.
Category: Social Media
Fri., Jun. 17, 2016
Instagram Suffers Interaction Decline
By Jon Gingerich
InstagramA new study reveals that user interactions on photo-sharing site Instagram have dropped by an average of 33 percent in the last year.

Category: Social Media
Thu., Jun. 16, 2016
Social Media Becomes Major News Source
By Jon Gingerich
Reuters reportResearch recently published by Reuters Institute for the Study of Journalism shows the rising global popularity of social media's use as a news source.
Category: Social Media
Fri., Jun. 10, 2016
Strategic Media Relations in a Social Media World
By Loren Antonio Duran
Loren Antonio DuranA landscape increasingly dominated by social media raises questions regarding the effectiveness of traditional PR outreach tactics. (1 reader comment)
Category: Social Media
Fri., Jun. 3, 2016
Facebook Becomes Number-One Source for B2B Marketers
By Jon Gingerich
FacebookFacebook is becoming the go-to site for B2B marketers when it comes to finding information about vendors, according to a report that gauged the ways marketing decision-makers use different social channels. (1 reader comment)
Category: Social Media
Thu., May 26, 2016
Instagram Surged in Growth, User Interaction in 2015
By Jon Gingerich
Quintly Social Benchmark StudyBrand activity on Facebook increased by 36 percent last year, but Instagram saw the greatest uptick in new follower gains and user interaction, according to a new study.
Category: Social Media
Thu., May 12, 2016
Identifying the Right Needle in a Crowded Haystack
By Eric Lebson
Eric Lebson Ian McCalebv
Social media has allowed any self-determined “investigator” to find, mine and exploit someone’s private data.
Category: Social Media
Mon., May 9, 2016
Brand Migration to Instagram Outpaces Snapchat
By Jon Gingerich
Instagram vs. SnapchatBrands across the board have adopted Instagram, according to recent data, but industry adoption of Snapchat has lagged by comparison.
Category: Social Media
Thu., Apr. 14, 2016
Social Media Planning for Crisis
By Ryan Cohn
Ryan CohnWhen crisis strikes, every part of a company should be prepared to respond, including the parties responsible for managing social media.
Category: Social Media
Wed., Apr. 13, 2016
PR Seeks Social Media: a Match for the Digital Age
By Seth Grugle
Seth GrugleAs PR professionals, we can’t so much as “swipe right” nowadays without considering the impact social media makes on every story we tell, every connection we make and every result we report.
Category: Social Media
Thu., Apr. 7, 2016
How Social Listening Reveals Actionable Insights
By Lindsey Goebel
Lindsey GoebelNews regarding contagious cancers, advances in 3D printing technologies and Prime Minister Justin Trudeau’s stance on LGBT issues might seem like incompatible stories.
Category: Social Media
Tue., Apr. 5, 2016
Utilizing Social Media to Impact News Outlets
By Aljolynn Sperber
Aljolynn SperberMore and more, what happens on social media is becoming the news. For this reason, having a social media presence is vital if brands want to elevate visibility and remain relevant.
Category: Social Media
Mon., Apr. 4, 2016
The Frequency Cliff: Is Your Brand At Risk?
By Kevin Lamb
Kevin LambThe Frequency Fallacy is still alive and well, but while you can always pay for attention, you have to earn advocacy. (1 reader comment)
Category: Social Media
Mon., Apr. 4, 2016
Social Media Tips for Senior Management
By Emily Eldridge
Emily Eldrige Adrian Patenaude Liz Hilton
Social media has become more important to senior management over the last few years, but there are still a lot of things we wish they knew about the ‘social interwebs.’ (1 reader comment)
Category: Social Media
Mon., Mar. 7, 2016
Social Media On The Campaign Trail
By Ronn Torossian
Ronn TorossianWhat Presidential candidates are doing right and wrong on social media.
Category: Social Media
Thu., Dec. 17, 2015
Weber Shandwick to Pilot Facebook at Work Program
By Jon Gingerich

Facebook at workWeber Shandwick becomes the first PR agency to pilot Facebook’s forthcoming social network for businesses, Facebook at Work.

Category: Social Media
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Back issues
Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Aug. '16
Financial PR/IR & Professional Svcs. PR
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Commentary &
Prof. Development:
Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
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December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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