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Category: Social MediaReturn to Latest News
Mon., Apr. 27, 2015
Professional Services Should Embrace Social Media
By Ted Birkhahn
 

ted birkahnProfessional services firms have typically avoided social media communications. For many reasons, however, communicators working in these spaces today must now act like publishers and familiarize themselves with the content needs of their audiences.

Category: Social Media
Fri., Apr. 10, 2015
Tailoring Content for Today’s Custom-Fit Audiences
By Mark Thabit
 

O'Dwyer's April '15 Broadcast Media Services & Social Media PR MagazineFor success in this content-cluttered world, brands need to invest more in targeting specific segments of their audience. That means creating better content over simply more content, quality over quantity. 

Category: Social Media
Thu., Apr. 9, 2015
What To Do When Social Media Hijacks Your Brand
By Meg Alexander
 
O'Dwyer's Apr. '15 Broadcast Media Services & Social Media PR MagazineCompanies and brands are increasingly using digital and social media channels to engage customers. But when activists employ those same channels to confront or antagonize, few have the training to coordinate an effective response.
Category: Social Media
Wed., Apr. 8, 2015
The Do's and Don'ts of Using Social Media For a Cause
By Valerie Pritchard
 

O'Dwyer's April Broadcast Media Services & Social Media PR MagazineSocial media is undoubtedly an effective channel for inspiring change, spreading awareness and raising money for a cause.  But there’s a big difference between activism and slacktivism.

Category: Social Media
Thu., Mar. 19, 2015
US Wants Less Gov't Meddling in Cyber-Lives
By Kevin McCauley
 
bbAmericans want less government meddling and more personal control over their cyber-activity, according the second "Beyond the Beltway Insights" poll released by SKDKnickerbocker and Benenson Strategy Group.
Category: Social Media
Fri., Dec. 12, 2014
Americans Distrust Online Reviews, Still Use Them
By Jon Gingerich
 
A recent survey found that a majority of Americans don’t trust the accuracy of online product and services reviews, yet admit to relying on them anyway when weighing purchasing decisions.
Category: Social Media
Fri., Dec. 5, 2014
Voce's Manuel Connects with LinkedIn
By Greg Hazley
 
mike manuelMike Manuel, a veteran Bay Area tech and digital PR pro who spent more than a decade at Voce Communications, has left the firm for a post at LinkedIn.
Category: Social Media
Mon., Dec. 1, 2014
FTC, Deutsch Settle Twitter Case
By Kevin McCauley
 
ftcThe Federal Trade Commission ironed out an agreement with advertising agency Deutsch LA concerning charges that employees of the Interpublic unit used their personal Twitter accounts to plug client Sony Computer Entertainment's Playstation Vita product without disclosing their connection to either party.
Category: Social Media
Tue., Nov. 18, 2014
How Analytics Can Help Brands Become Publishers
By Michael Brito
 
Michael BritoBrands need to get content right; it’s now or never. There’s been a lot of talk that brands need to think and operate like publishers, but in order for this to happen, communicators need to change the way they think and operate.
Category: Social Media
Thu., Nov. 13, 2014
FSC Lands New Orleans Tourism Social Media Duties
By Greg Hazley
 
new orleansFSC Interactive has landed consolidated social media duties for the New Orleans Convention and Visitors Bureau and New Orleans Tourism Marketing Corp., following a review.
Category: Social Media
Thu., Aug. 14, 2014
Twitter Acts After High-Profile Bullying of Williams Daughter
By Greg Hazley
 
zelda williamsTwitter said it is cracking down on violations of its terms of use and re-examining policies after Robin Williams' daughter, Zelda, quit the microblogging service over abusive and obscene remarks directed at her in the wake of her father's death.
Category: Social Media
Tue., Jun. 17, 2014
Ogilvy Snags Social Standout
By Kevin McCauley
 
tony silvaOgilvy's Washington office has added Tony Silva as executive VP/group director for its social marketing practice.
Category: Social Media
Fri., Jun. 13, 2014
Editors: Social Media Impact Surpasses Traditional Media
By Amala Nath
 
nyuSocial media sites now rival traditional media in making an impact on the public, editors at top sites like Buzzfeed and LinkedIn told a New York University panel on June 11.
Category: Social Media
Fri., Apr. 11, 2014
Colorado Postpones Social Media Pitch Amid PR Review
By Greg Hazley
 
coloradoColorado's tourism entity has postponed a competitive pitch process to handle its social media account.
Category: Social Media
Fri., Apr. 4, 2014
Ground Zero: Life After Organic Reach on Facebook
By Marshall Manson
 
O'Dwyer's MagazineIn 2012, Facebook famously restricted organic reach of content published from brand pages to about 16%. In December 2013, another round of changes reduced it even more.
Category: Social Media
Thu., Mar. 13, 2014
Big Media Vet Moves to Facebook
By Kevin McCauley
 
liz heronLiz Heron, emerging media editor at the Wall Street Journal, has moved to Facebook to bolster its ties with reporters and journalism companies/institutions.
Category: Social Media
Wed., Jan. 8, 2014
MWW Taps FTI's Emrich as Social Chief
By Greg Hazley
 
mitzi emrichMitzi Emrich, who led digital practices at FTI Consulting and Edelman, has moved to MWW as chief social strategist for the independent firm.
Category: Social Media
Tue., Nov. 12, 2013
Stumbling in Social Media Era of Radical Transparency
By Kevin McCauley
 
Tony Hayward, former BP chief and today’s Wall Street Journal cover boy for his oil drilling work in human rights-challenged regions of the world, gets a shout-out in Havas Worldwide’s just-released report about how trust and dynamism drive brand success.
Category: Social Media
Mon., Nov. 4, 2013
More Spin vs Substance in Twitter's Arab Uprising Role
By Kevin McCauley
 
twitterTwitter, which is expected to go public this week, is heralded as a go-to source of information during times of political crisis.
Category: Social Media
Mon., Oct. 7, 2013
Social Media: PR's Best Friend
By Kevin McCauley
 
The use of social media is increasing job satisfaction among PR staffers, according to a "PR 24/7" report released by Simon Fraser University in Vancouver.
Category: Social Media
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
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