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Category: Social MediaReturn to Latest News
Thu., May 12, 2016
Identifying the Right Needle in a Crowded Haystack
By Eric Lebson
 
Eric Lebson Ian McCalebv
Social media has allowed any self-determined “investigator” to find, mine and exploit someone’s private data.
Category: Social Media
Mon., May 9, 2016
Brand Migration to Instagram Outpaces Snapchat
By Jon Gingerich
 
Instagram vs. SnapchatBrands across the board have adopted Instagram, according to recent data, but industry adoption of Snapchat has lagged by comparison.
Category: Social Media
Thu., Apr. 14, 2016
Social Media Planning for Crisis
By Ryan Cohn
 
Ryan CohnWhen crisis strikes, every part of a company should be prepared to respond, including the parties responsible for managing social media.
Category: Social Media
Wed., Apr. 13, 2016
PR Seeks Social Media: a Match for the Digital Age
By Seth Grugle
 
Seth GrugleAs PR professionals, we can’t so much as “swipe right” nowadays without considering the impact social media makes on every story we tell, every connection we make and every result we report.
Category: Social Media
Thu., Apr. 7, 2016
How Social Listening Reveals Actionable Insights
By Lindsey Goebel
 
Lindsey GoebelNews regarding contagious cancers, advances in 3D printing technologies and Prime Minister Justin Trudeau’s stance on LGBT issues might seem like incompatible stories.
Category: Social Media
Tue., Apr. 5, 2016
Utilizing Social Media to Impact News Outlets
By Aljolynn Sperber
 
Aljolynn SperberMore and more, what happens on social media is becoming the news. For this reason, having a social media presence is vital if brands want to elevate visibility and remain relevant.
Category: Social Media
Mon., Apr. 4, 2016
The Frequency Cliff: Is Your Brand At Risk?
By Kevin Lamb
 
Kevin LambThe Frequency Fallacy is still alive and well, but while you can always pay for attention, you have to earn advocacy. (1 reader comment)
Category: Social Media
Mon., Apr. 4, 2016
Social Media Tips for Senior Management
By Emily Eldridge
 
Emily Eldrige Adrian Patenaude Liz Hilton
Social media has become more important to senior management over the last few years, but there are still a lot of things we wish they knew about the ‘social interwebs.’ (1 reader comment)
Category: Social Media
Mon., Mar. 7, 2016
Social Media On The Campaign Trail
By Ronn Torossian
 
Ronn TorossianWhat Presidential candidates are doing right and wrong on social media.
Category: Social Media
Thu., Dec. 17, 2015
Weber Shandwick to Pilot Facebook at Work Program
By Jon Gingerich
 

Facebook at workWeber Shandwick becomes the first PR agency to pilot Facebook’s forthcoming social network for businesses, Facebook at Work.

Category: Social Media
Tue., Dec. 15, 2015
GAO: EPA Social Media Campaign Broke Propaganda Rule
By Greg Hazley
 
EPA #CleanWaterRulesThe Environmental Protection Agency's social media campaign supporting clean water legislation violated bans against publicity, propaganda and lobbying by the federal government, the Government Accountability Office said in a report this week.
Category: Social Media
Mon., Nov. 16, 2015
The Wall Street Journal Joins Snapchat
By Matthew Schwartz
 

SnapchatBringing the Journal into the Snapchat fold may well cause other brands to reconsider the ephemeral-messaging app. 

Category: Social Media
Mon., Nov. 9, 2015
Facebook Changes Monthly Active Users Metric
By Matthew Schwartz
 
FacebookFacebook’s alteration should make it easier for PR pros and marketers to show upper management a more legitimate picture of who is accessing the company’s content and/or programming.
Category: Social Media
Mon., Oct. 26, 2015
Report: Marketers Struggle Mightily with Social Media ROI
By Matthew Schwartz
 

Social Media iconsThe more marketing turf battles that ensue regarding social media, the more companies will fall behind in the accelerating race for social eyeballs.

Category: Social Media
Fri., Oct. 16, 2015
Blog: How Good is Your Brand at Social Listening?
By Matthew Schwartz
 
Cision bookAs social media quickly moves to the core of marketing communications, 'social listening' is becoming paramount to effective PR.
Category: Social Media
Mon., Oct. 12, 2015
A Week After Dorsey Takes Charge, Twitter Readies Layoffs
By Matthew Schwartz
 

Jack DorseyThe bulk of the cuts may come from the engineering department, which makes up about half the staff, according to Re /code.

Category: Social Media
Fri., Oct. 9, 2015
Twitter Expands Pre-Roll Video Ad Marketplace
By Matthew Schwartz
 

TwitterDuring Twitter’s earnings conference call for the last quarter, newly installed CEO Jack Dorsey said the company needs to improve its messaging to the marketplace (read: better PR).

Category: Social Media
Wed., Oct. 7, 2015
Millennials Value Transparency, Social Causes
By Christine O'Dwyer
 
Ebonie Johnson CooperGet rid of the fluff to reach the 83.1M strong Millennial population, according to Racepoint Global’s Ebonie Johnson Cooper.
Category: Social Media
Tue., Oct. 6, 2015
Handicapping 5 Major Social Platforms
By Bob Pearson
 

Bob PearsonIncremental innovation among social channels is making a major impact on how we communicate, shape behavior and, ultimately, sell our products or services. 

Category: Social Media
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
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March, Food & Beverage PR
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December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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