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O'Dwyer's '17 Rankings

O’Dwyer’s ranks PR firms by net fees in key specialties such as tech, healthcare, and financial, plus PR hubs like New York, Chicago, and LA. Deadline: Fri., Mar. 3
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Category: Social MediaReturn to Latest News

Snapchat Makes a Big Bet With IPO

Mon, Feb. 6, 2017

By Ronn Torossian

Ronn Torossian  Snapchat's parent company filed paperwork hoping to bring in $3 billion for its initial public offering. The site has name recognition and good market placement, but its financial performance doesn't offer the vote of confidence investors are looking for.

Category: Social Media