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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '15
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Category: Social MediaReturn to Latest News
Mon., Nov. 16, 2015
The Wall Street Journal Joins Snapchat
By Matthew Schwartz

SnapchatBringing the Journal into the Snapchat fold may well cause other brands to reconsider the ephemeral-messaging app. 

Category: Social Media
Mon., Nov. 9, 2015
Facebook Changes Monthly Active Users Metric
By Matthew Schwartz
FacebookFacebook’s alteration should make it easier for PR pros and marketers to show upper management a more legitimate picture of who is accessing the company’s content and/or programming.
Category: Social Media
Mon., Oct. 26, 2015
Report: Marketers Struggle Mightily with Social Media ROI
By Matthew Schwartz

Social Media iconsThe more marketing turf battles that ensue regarding social media, the more companies will fall behind in the accelerating race for social eyeballs.

Category: Social Media
Fri., Oct. 16, 2015
Blog: How Good is Your Brand at Social Listening?
By Matthew Schwartz
Cision bookAs social media quickly moves to the core of marketing communications, 'social listening' is becoming paramount to effective PR.
Category: Social Media
Mon., Oct. 12, 2015
A Week After Dorsey Takes Charge, Twitter Readies Layoffs
By Matthew Schwartz

Jack DorseyThe bulk of the cuts may come from the engineering department, which makes up about half the staff, according to Re /code.

Category: Social Media
Fri., Oct. 9, 2015
Twitter Expands Pre-Roll Video Ad Marketplace
By Matthew Schwartz

TwitterDuring Twitter’s earnings conference call for the last quarter, newly installed CEO Jack Dorsey said the company needs to improve its messaging to the marketplace (read: better PR).

Category: Social Media
Wed., Oct. 7, 2015
Millennials Value Transparency, Social Causes
By Christine O'Dwyer
Ebonie Johnson CooperGet rid of the fluff to reach the 83.1M strong Millennial population, according to Racepoint Global’s Ebonie Johnson Cooper.
Category: Social Media
Tue., Oct. 6, 2015
Handicapping 5 Major Social Platforms
By Bob Pearson

Bob PearsonIncremental innovation among social channels is making a major impact on how we communicate, shape behavior and, ultimately, sell our products or services. 

Category: Social Media
Thu., Oct. 1, 2015
Cavs' Practice Streamed Live on Facebook
By Matthew Schwartz
Cleveland CavaliersAs live streaming becomes the norm, communicators will be on the hook to find those marketing programs and events that lend themselves to online video and can provide stakeholders and the media with a window into how the company operates—in real time.
Category: Social Media
Tue., Sep. 29, 2015
5 Tips for How to Use Twitter to Build Your Brand
By Ronn Torossian
Ronn TorossianOnce you get the hang of posting short and sweet messages on the microblogging platform (140 characters max), it can be both useful and fun.
Category: Social Media
Fri., Sep. 25, 2015
Fuller Takes PCI Digital Post
By Kevin McCauley
Grant FullerGrant Fuller has joined Public Communications Inc. as its first director of digital strategy.
Category: Social Media
Mon., Sep. 21, 2015
Facebook 'Dislike' Button in the Works
By Matthew Schwartz
Facebook 'dislike' buttonAnother sign of the apocalypse? A Facebook 'dislike' button is on the way.
Category: Social Media
Wed., Aug. 26, 2015
Blue Fountain Finds Feintuch
By Kevin McCauley

Henry FeintuchBlue Fountain Media, more than 200 staffer digital marketing shop based in New York, today hired Feintuch Communications for an integrated PR program.


Category: Social Media
Thu., Aug. 13, 2015
Blog: Social Media Perils of Kim Kardashian
By Kevin McCauley
kardashianWhat in the world was drugmaker Duchesnay thinking when it tapped social media hound Kim Kardashian to shill for its Diclegis prescription drug for morning sickness?
Category: Social Media
Fri., Jul. 31, 2015
Getting More From PR
By Ronn Torossian
Ronn TorossianFour ways to deliver PR services that are above and beyond the norm of what the industry considers a baseline of operations.
Category: Social Media
Tue., Jul. 14, 2015
Blog: Social Media's Growing Influence on Buying Decisions
By Kevin McCauley
add to cartSocial media's impact on buying decisions is growing rapidly, according to consultant McKinsey, which sees role for PR in the process.
Category: Social Media
Tue., Jul. 14, 2015
Creating Successful Social Media Campaigns
By Pam Fielding
pam fieldingThere's no such thing as a perfect social media campaign, but there are ways to create programs that secure the engagement, growth, leads and impact that clients are searching for.
Category: Social Media
Mon., Apr. 27, 2015
Professional Services Should Embrace Social Media
By Ted Birkhahn

ted birkahnProfessional services firms have typically avoided social media communications. For many reasons, however, communicators working in these spaces today must now act like publishers and familiarize themselves with the content needs of their audiences.

Category: Social Media
Fri., Apr. 10, 2015
Tailoring Content for Today's Custom-Fit Audiences
By Mark Thabit

O'Dwyer's April '15 Broadcast Media Services & Social Media PR MagazineFor success in this content-cluttered world, brands need to invest more in targeting specific segments of their audience. That means creating better content over simply more content, quality over quantity. 

Category: Social Media
Thu., Apr. 9, 2015
What To Do When Social Media Hijacks Your Brand
By Meg Alexander
O'Dwyer's Apr. '15 Broadcast Media Services & Social Media PR MagazineCompanies and brands are increasingly using digital and social media channels to engage customers. But when activists employ those same channels to confront or antagonize, few have the training to coordinate an effective response.
Category: Social Media
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
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