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Snapchat's parent company filed paperwork hoping to bring in $3 billion for its initial public offering. The site has name recognition and good market placement, but its financial performance doesn't offer the vote of confidence investors are looking for.
The growing controversy surrounding fake news has consumers, lawmakers and tech industry leaders debating who bears the responsibility for policing the spread of phony content over the Internet.
Social platforms are excellent ways to promote your company’s participation in an upcoming conference.
Facebook is becoming the go-to site for B2B marketers when it comes to finding information about vendors, according to a report that gauged the ways marketing decision-makers use different social channels. (1 reader comment)
Brand activity on Facebook increased by 36 percent last year, but Instagram saw the greatest uptick in new follower gains and user interaction, according to a new study.
As PR professionals, we can’t so much as “swipe right” nowadays without considering the impact social media makes on every story we tell, every connection we make and every result we report.