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O'Dwyer's PR Firm Rankings Seal O'Dwyer's Magazine
2017 Rankings Released

Edelman leads the way again with $874.9M in net fees, but there was some jostling at the top. W2O Group ($122.7M) bumped APCO ($120.6M) down to third and several newcomers made the top ten.

Category: Social MediaReturn to Latest News

Social Media Turns 10

Fri, Apr. 7, 2017

By Rory Schaff

Rory Schaff It’s been a decade since social networks opened up business for brands, and communications agencies began adding social media to their list of services. Social media's evolution and its role in PR since 2007 can teach us a great deal about what the industry might also have in store for us in the next 10 years.

Category: Social Media

Snapchat Makes a Big Bet With IPO

Mon, Feb. 6, 2017

By Ronn Torossian

Ronn Torossian  Snapchat's parent company filed paperwork hoping to bring in $3 billion for its initial public offering. The site has name recognition and good market placement, but its financial performance doesn't offer the vote of confidence investors are looking for.

Category: Social Media