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Category: Social MediaReturn to Latest News
Fri., Dec. 12, 2014
Americans Distrust Online Reviews, Still Use Them
By Jon Gingerich
 
A recent survey found that a majority of Americans don’t trust the accuracy of online product and services reviews, yet admit to relying on them anyway when weighing purchasing decisions.
Category: Social Media
Fri., Dec. 5, 2014
Voce's Manuel Connects with LinkedIn
By Greg Hazley
 
mike manuelMike Manuel, a veteran Bay Area tech and digital PR pro who spent more than a decade at Voce Communications, has left the firm for a post at LinkedIn.
Category: Social Media
Mon., Dec. 1, 2014
FTC, Deutsch Settle Twitter Case
By Kevin McCauley
 
ftcThe Federal Trade Commission ironed out an agreement with advertising agency Deutsch LA concerning charges that employees of the Interpublic unit used their personal Twitter accounts to plug client Sony Computer Entertainment's Playstation Vita product without disclosing their connection to either party.
Category: Social Media
Tue., Nov. 18, 2014
How Analytics Can Help Brands Become Publishers
By Michael Brito
 
Michael BritoBrands need to get content right; it’s now or never. There’s been a lot of talk that brands need to think and operate like publishers, but in order for this to happen, communicators need to change the way they think and operate.
Category: Social Media
Thu., Nov. 13, 2014
FSC Lands New Orleans Tourism Social Media Duties
By Greg Hazley
 
new orleansFSC Interactive has landed consolidated social media duties for the New Orleans Convention and Visitors Bureau and New Orleans Tourism Marketing Corp., following a review.
Category: Social Media
Thu., Aug. 14, 2014
Twitter Acts After High-Profile Bullying of Williams Daughter
By Greg Hazley
 
zelda williamsTwitter said it is cracking down on violations of its terms of use and re-examining policies after Robin Williams' daughter, Zelda, quit the microblogging service over abusive and obscene remarks directed at her in the wake of her father's death.
Category: Social Media
Tue., Jun. 17, 2014
Ogilvy Snags Social Standout
By Kevin McCauley
 
tony silvaOgilvy's Washington office has added Tony Silva as executive VP/group director for its social marketing practice.
Category: Social Media
Fri., Jun. 13, 2014
Editors: Social Media Impact Surpasses Traditional Media
By Amala Nath
 
nyuSocial media sites now rival traditional media in making an impact on the public, editors at top sites like Buzzfeed and LinkedIn told a New York University panel on June 11.
Category: Social Media
Fri., Apr. 11, 2014
Colorado Postpones Social Media Pitch Amid PR Review
By Greg Hazley
 
coloradoColorado's tourism entity has postponed a competitive pitch process to handle its social media account.
Category: Social Media
Fri., Apr. 4, 2014
Ground Zero: Life After Organic Reach on Facebook
By Marshall Manson
 
O'Dwyer's MagazineIn 2012, Facebook famously restricted organic reach of content published from brand pages to about 16%. In December 2013, another round of changes reduced it even more.
Category: Social Media
Thu., Mar. 13, 2014
Big Media Vet Moves to Facebook
By Kevin McCauley
 
liz heronLiz Heron, emerging media editor at the Wall Street Journal, has moved to Facebook to bolster its ties with reporters and journalism companies/institutions.
Category: Social Media
Wed., Jan. 8, 2014
MWW Taps FTI's Emrich as Social Chief
By Greg Hazley
 
mitzi emrichMitzi Emrich, who led digital practices at FTI Consulting and Edelman, has moved to MWW as chief social strategist for the independent firm.
Category: Social Media
Tue., Nov. 12, 2013
Stumbling in Social Media Era of Radical Transparency
By Kevin McCauley
 
Tony Hayward, former BP chief and today’s Wall Street Journal cover boy for his oil drilling work in human rights-challenged regions of the world, gets a shout-out in Havas Worldwide’s just-released report about how trust and dynamism drive brand success.
Category: Social Media
Mon., Nov. 4, 2013
More Spin vs Substance in Twitter's Arab Uprising Role
By Kevin McCauley
 
twitterTwitter, which is expected to go public this week, is heralded as a go-to source of information during times of political crisis.
Category: Social Media
Mon., Oct. 7, 2013
Social Media: PR's Best Friend
By Kevin McCauley
 
The use of social media is increasing job satisfaction among PR staffers, according to a "PR 24/7" report released by Simon Fraser University in Vancouver.
Category: Social Media
Mon., Oct. 7, 2013
Hemann: Using Social Media to Mitigate the Impact of a PR Crisis
By Chuck Hemann
 

chuck henmannAll companies are bound to face a crisis due to social media's pervasiveness. If mishandled, the impact of a crisis could linger for years.

Category: Social Media
Fri., Sep. 13, 2013
O'Hara: Navigating Brands Through Social Hate
By Katherine O'Hara
 

katherine o'haraSocial media abounds with "haters" who spew venom and nonsense at personalities and brands. What does a PR person do when a client is under attack?

Category: Social Media
Thu., Aug. 22, 2013
Havas PR Launches Social Media Start-Up
By Kevin McCauley
 
Havas PR has launched SocialProvidence, a social media start-up in Rhode Island’s capital city.
Category: Social Media
Tue., Aug. 13, 2013
Most Uncomfortable About 'Friending' Boss on Facebook
By Kevin McCauley
 
Facebook users are not keen about being "friended" by either their boss or fellow workers, according to a poll released by Office Team, a unit staffing giant Robert Half Co.
Category: Social Media
Thu., Aug. 8, 2013
PWC: Social Media Not Widely Adopted for Crisis Comms
By Greg Hazley
 
More than half of respondents in a PwC US survey said they do not use social media as a crisis management resource, a reflection of uncertainty surrounding the medium, the consulting firm said.
Category: Social Media
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3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
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