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Category: Social MediaReturn to Latest News
Tue., Jun. 21, 2016
Hispanicize Acquires Hispanic Kitchen
By Jon Gingerich
 
Hispanic KitchenLatin American digital platform Hispanicize Media Group has acquired a majority stake in online food resource Hispanic Kitchen.
Category: Social Media
Fri., Jun. 17, 2016
Instagram Suffers Interaction Decline
By Jon Gingerich
 
InstagramA new study reveals that user interactions on photo-sharing site Instagram have dropped by an average of 33 percent in the last year.

Category: Social Media
Thu., Jun. 16, 2016
Social Media Becomes Major News Source
By Jon Gingerich
 
Reuters reportResearch recently published by Reuters Institute for the Study of Journalism shows the rising global popularity of social media's use as a news source.
Category: Social Media
Fri., Jun. 10, 2016
Strategic Media Relations in a Social Media World
By Loren Antonio Duran
 
Loren Antonio DuranA landscape increasingly dominated by social media raises questions regarding the effectiveness of traditional PR outreach tactics. (1 reader comment)
Category: Social Media
Fri., Jun. 3, 2016
Facebook Becomes Number-One Source for B2B Marketers
By Jon Gingerich
 
FacebookFacebook is becoming the go-to site for B2B marketers when it comes to finding information about vendors, according to a report that gauged the ways marketing decision-makers use different social channels. (1 reader comment)
Category: Social Media
Thu., May 26, 2016
Instagram Surged in Growth, User Interaction in 2015
By Jon Gingerich
 
Quintly Social Benchmark StudyBrand activity on Facebook increased by 36 percent last year, but Instagram saw the greatest uptick in new follower gains and user interaction, according to a new study.
Category: Social Media
Thu., May 12, 2016
Identifying the Right Needle in a Crowded Haystack
By Eric Lebson
 
Eric Lebson Ian McCalebv
Social media has allowed any self-determined “investigator” to find, mine and exploit someone’s private data.
Category: Social Media
Mon., May 9, 2016
Brand Migration to Instagram Outpaces Snapchat
By Jon Gingerich
 
Instagram vs. SnapchatBrands across the board have adopted Instagram, according to recent data, but industry adoption of Snapchat has lagged by comparison.
Category: Social Media
Thu., Apr. 14, 2016
Social Media Planning for Crisis
By Ryan Cohn
 
Ryan CohnWhen crisis strikes, every part of a company should be prepared to respond, including the parties responsible for managing social media.
Category: Social Media
Wed., Apr. 13, 2016
PR Seeks Social Media: a Match for the Digital Age
By Seth Grugle
 
Seth GrugleAs PR professionals, we can’t so much as “swipe right” nowadays without considering the impact social media makes on every story we tell, every connection we make and every result we report.
Category: Social Media
Thu., Apr. 7, 2016
How Social Listening Reveals Actionable Insights
By Lindsey Goebel
 
Lindsey GoebelNews regarding contagious cancers, advances in 3D printing technologies and Prime Minister Justin Trudeau’s stance on LGBT issues might seem like incompatible stories.
Category: Social Media
Tue., Apr. 5, 2016
Utilizing Social Media to Impact News Outlets
By Aljolynn Sperber
 
Aljolynn SperberMore and more, what happens on social media is becoming the news. For this reason, having a social media presence is vital if brands want to elevate visibility and remain relevant.
Category: Social Media
Mon., Apr. 4, 2016
The Frequency Cliff: Is Your Brand At Risk?
By Kevin Lamb
 
Kevin LambThe Frequency Fallacy is still alive and well, but while you can always pay for attention, you have to earn advocacy. (1 reader comment)
Category: Social Media
Mon., Apr. 4, 2016
Social Media Tips for Senior Management
By Emily Eldridge
 
Emily Eldrige Adrian Patenaude Liz Hilton
Social media has become more important to senior management over the last few years, but there are still a lot of things we wish they knew about the ‘social interwebs.’ (1 reader comment)
Category: Social Media
Mon., Mar. 7, 2016
Social Media On The Campaign Trail
By Ronn Torossian
 
Ronn TorossianWhat Presidential candidates are doing right and wrong on social media.
Category: Social Media
Thu., Dec. 17, 2015
Weber Shandwick to Pilot Facebook at Work Program
By Jon Gingerich
 

Facebook at workWeber Shandwick becomes the first PR agency to pilot Facebook’s forthcoming social network for businesses, Facebook at Work.

Category: Social Media
Tue., Dec. 15, 2015
GAO: EPA Social Media Campaign Broke Propaganda Rule
By Greg Hazley
 
EPA #CleanWaterRulesThe Environmental Protection Agency's social media campaign supporting clean water legislation violated bans against publicity, propaganda and lobbying by the federal government, the Government Accountability Office said in a report this week.
Category: Social Media
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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
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6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
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