Edelman leads the way again with $874.9M in net fees, but there was some jostling at the top. W2O Group ($122.7M) bumped APCO ($120.6M) down to third and several newcomers made the top ten.
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Millennials reign supreme in today’s market, but companies often find marketing to this demographic challenging. (1 reader comment)
It’s been a decade since social networks opened up business for brands, and communications agencies began adding social media to their list of services. Social media's evolution and its role in PR since 2007 can teach us a great deal about what the industry might also have in store for us in the next 10 years.
The April issue of O'Dwyer's magazine covers social media and broadcast/video services, including articles by experts and profiles of firms specializing in these areas.
A survey of U.S. small business owners by B2B ratings firm Clutch shows 24 percent don’t use any form of social media, and 8 percent are unlikely to in the future.
Snapchat's parent company filed paperwork hoping to bring in $3 billion for its initial public offering. The site has name recognition and good market placement, but its financial performance doesn't offer the vote of confidence investors are looking for.
The growing controversy surrounding fake news has consumers, lawmakers and tech industry leaders debating who bears the responsibility for policing the spread of phony content over the Internet.
Social platforms are excellent ways to promote your company’s participation in an upcoming conference.
Facebook is becoming the go-to site for B2B marketers when it comes to finding information about vendors, according to a report that gauged the ways marketing decision-makers use different social channels. (1 reader comment)
Brand activity on Facebook increased by 36 percent last year, but Instagram saw the greatest uptick in new follower gains and user interaction, according to a new study.