The Environmental Protection Agency's social media campaign supporting clean water legislation violated bans against publicity, propaganda and lobbying by the federal government, the Government Accountability Office said in a report this week.
As live streaming becomes the norm, communicators will be on the hook to find those marketing programs and events that lend themselves to online video and can provide stakeholders and the media with a window into how the company operates—in real time.
Professional services firms have typically avoided social media communications. For many reasons, however, communicators working in these spaces today must now act like publishers and familiarize themselves with the content needs of their audiences.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.