As live streaming becomes the norm, communicators will be on the hook to find those marketing programs and events that lend themselves to online video and can provide stakeholders and the media with a window into how the company operates—in real time.
Professional services firms have typically avoided social media communications. For many reasons, however, communicators working in these spaces today must now act like publishers and familiarize themselves with the content needs of their audiences.
For success in this content-cluttered world, brands need to invest more in targeting specific segments of their audience. That means creating better content over simply more content, quality over quantity.
Companies and brands are increasingly using digital and social media channels to engage customers. But when activists employ those same channels to confront or antagonize, few have the training to coordinate an effective response.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.