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Category: Social MediaReturn to Latest News
Tue., Sep. 13, 2016
Weber Wins U.K. Mobile App Shop
By Jon Gingerich
 

Weber ShandwickWeber Shandwick has acquired London-based mobile and digital agency Flipside.

Category: Social Media
Fri., Jul. 22, 2016
Utilizing Social Media for Conference Participation
By Kourtney Evans
 
Kourtney Evans Social platforms are excellent ways to promote your company’s participation in an upcoming conference.
Category: Social Media
Tue., Jul. 12, 2016
Social Marketers Face Challenges Measuring ROI
By Jon Gingerich
 
Simply MeasuredAdequately measuring return on investment was cited as the number-one challenge for social marketers in the U.S., according to a new survey.
Category: Social Media
Tue., Jun. 21, 2016
Hispanicize Acquires Hispanic Kitchen
By Jon Gingerich
 
Hispanic KitchenLatin American digital platform Hispanicize Media Group has acquired a majority stake in online food resource Hispanic Kitchen.
Category: Social Media
Fri., Jun. 17, 2016
Instagram Suffers Interaction Decline
By Jon Gingerich
 
InstagramA new study reveals that user interactions on photo-sharing site Instagram have dropped by an average of 33 percent in the last year.

Category: Social Media
Thu., Jun. 16, 2016
Social Media Becomes Major News Source
By Jon Gingerich
 
Reuters reportResearch recently published by Reuters Institute for the Study of Journalism shows the rising global popularity of social media's use as a news source.
Category: Social Media
Fri., Jun. 10, 2016
Strategic Media Relations in a Social Media World
By Loren Antonio Duran
 
Loren Antonio DuranA landscape increasingly dominated by social media raises questions regarding the effectiveness of traditional PR outreach tactics. (1 reader comment)
Category: Social Media
Fri., Jun. 3, 2016
Facebook Becomes Number-One Source for B2B Marketers
By Jon Gingerich
 
FacebookFacebook is becoming the go-to site for B2B marketers when it comes to finding information about vendors, according to a report that gauged the ways marketing decision-makers use different social channels. (1 reader comment)
Category: Social Media
Thu., May 26, 2016
Instagram Surged in Growth, User Interaction in 2015
By Jon Gingerich
 
Quintly Social Benchmark StudyBrand activity on Facebook increased by 36 percent last year, but Instagram saw the greatest uptick in new follower gains and user interaction, according to a new study.
Category: Social Media
Thu., May 12, 2016
Identifying the Right Needle in a Crowded Haystack
By Eric Lebson
 
Eric Lebson Ian McCalebv
Social media has allowed any self-determined “investigator” to find, mine and exploit someone’s private data.
Category: Social Media
Mon., May 9, 2016
Brand Migration to Instagram Outpaces Snapchat
By Jon Gingerich
 
Instagram vs. SnapchatBrands across the board have adopted Instagram, according to recent data, but industry adoption of Snapchat has lagged by comparison.
Category: Social Media
Thu., Apr. 14, 2016
Social Media Planning for Crisis
By Ryan Cohn
 
Ryan CohnWhen crisis strikes, every part of a company should be prepared to respond, including the parties responsible for managing social media.
Category: Social Media
Wed., Apr. 13, 2016
PR Seeks Social Media: a Match for the Digital Age
By Seth Grugle
 
Seth GrugleAs PR professionals, we can’t so much as “swipe right” nowadays without considering the impact social media makes on every story we tell, every connection we make and every result we report.
Category: Social Media
Thu., Apr. 7, 2016
How Social Listening Reveals Actionable Insights
By Lindsey Goebel
 
Lindsey GoebelNews regarding contagious cancers, advances in 3D printing technologies and Prime Minister Justin Trudeau’s stance on LGBT issues might seem like incompatible stories.
Category: Social Media
Tue., Apr. 5, 2016
Utilizing Social Media to Impact News Outlets
By Aljolynn Sperber
 
Aljolynn SperberMore and more, what happens on social media is becoming the news. For this reason, having a social media presence is vital if brands want to elevate visibility and remain relevant.
Category: Social Media
Mon., Apr. 4, 2016
The Frequency Cliff: Is Your Brand At Risk?
By Kevin Lamb
 
Kevin LambThe Frequency Fallacy is still alive and well, but while you can always pay for attention, you have to earn advocacy. (1 reader comment)
Category: Social Media
Mon., Apr. 4, 2016
Social Media Tips for Senior Management
By Emily Eldridge
 
Emily Eldrige Adrian Patenaude Liz Hilton
Social media has become more important to senior management over the last few years, but there are still a lot of things we wish they knew about the ‘social interwebs.’ (1 reader comment)
Category: Social Media
Mon., Mar. 7, 2016
Social Media On The Campaign Trail
By Ronn Torossian
 
Ronn TorossianWhat Presidential candidates are doing right and wrong on social media.
Category: Social Media
Thu., Dec. 17, 2015
Weber Shandwick to Pilot Facebook at Work Program
By Jon Gingerich
 

Facebook at workWeber Shandwick becomes the first PR agency to pilot Facebook’s forthcoming social network for businesses, Facebook at Work.

Category: Social Media
Tue., Dec. 15, 2015
GAO: EPA Social Media Campaign Broke Propaganda Rule
By Greg Hazley
 
EPA #CleanWaterRulesThe Environmental Protection Agency's social media campaign supporting clean water legislation violated bans against publicity, propaganda and lobbying by the federal government, the Government Accountability Office said in a report this week.
Category: Social Media
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Sep. 26, 2016
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Commentary &
Prof. Development:
Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

Wed., Sep. 14
Benefits of Working for a Small Agency
By Gabrielle JasinskiGabrielle Jasinski

Mon., Sep. 12
Part-Time CFOs a Solid Bet for PR Firms
By Rick Gould
Rick Gould

Mon., Sep. 12
What ‘Ailes’ Trump Might Get Him Elected
By Joe Honick
Joe Honick

Thu., Sep. 8
And the Cable Babel Continues
By Arthur Solomonarthur solomon

Wed., Sep. 7
Selling Fashion via Facebook Video Storytelling
By Stephanie SiewertStephanie Siewert

Wed., Sep. 7
The Decline of the Editorial Calendar
By Jon Schubin
Jon Schubin

Tue., Sep. 6
ROI in Today’s Communications Landscape
By Nicole Moreo
Nicole Moreo

Tue., Sep. 6
Happy Labor Day! People Rent Homes, Cars to Survive
By Jack O'Dwyer
Jack O'Dwyer

Tue., Sep. 6
Anticipating Drama for the Presidential Debates
By Joe Honick
Joe Honick

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
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--Public Affairs

--Public Relations

 
PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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