The Inside News of PR & Marketing Communications

Last Updated: Fri., Mar. 16, 2018 @ 5:27 pm

Category: Social MediaReturn to Latest News

Hyper-Partisan Content Continues to Dominate Facebook

Fri, Mar. 16, 2018

By Jon Gingerich

newswhipDespite Facebook’s recent attempts to downsize the prevalence of divisive content on its platform, a recent study finds that reporters working for hyper-partisan outlets still drive the largest audience engagements on the social media site.

The Real Story Behind Facebook’s Newsfeed Changes

Mon, Feb. 26, 2018

By John F. Marino

John F. MarinoAll evidence suggests that the recent changes to Facebook’s news feed have occurred because the site's going all-in on live video. Here’s how PR agencies can adjust to this evolution. (1 reader comment)

Younger Users Flee Facebook

Thu, Feb. 15, 2018

By Jon Gingerich

FacebookFacebook is shedding young users fast, with messaging app Snapchat now accounting for an increasing amount of that migration, according to a recent report. (1 reader comment)

Trump Supporters Share Most Fake News

Thu, Feb. 8, 2018

By Jon Gingerich

US Audience Groups on TwitterSupporters of President Trump and hard-right conservatives are far more likely to share fake news stories via social media than any other political group, according to a new study published by Oxford University. (1 reader comment)

Emerging PR Trends in 2018

Wed, Feb. 7, 2018

By Brian Kelley

Brian KelleyPR pros should embrace the future by paying attention to a few trends that may increase visibility push your agency’s bottom line in the new year.

Advertising Becomes Fake News’ Latest Target

Mon, Feb. 5, 2018

By Jon Gingerich

LeBronThe fake news phenomenon has evolved beyond phony Internet stories to afflict the digital marketing realm as well, damaging consumers’ already plummeting trust in digital media and leaving industry professionals at a loss for what can be done to solve the problem. (2 reader comments)

Social Media Savvy CEOs Outpace Competition--RF Poll

Tue, Jan. 23, 2018

By Steve Barnes

Kathy BloomgardenEngaging with social media may well be one of the keys to success as a CEO, according to "The Social CEO" report released today by Ruder Finn. Find your "voice" on social media, says RF CEO Kathy Bloomgarden.


Food and Beverage Brands That Win at Social Media

Mon, Jan. 22, 2018

By Ronn Torossian

Ronn TorossianThe food and beverage industry is huge, but there are some companies making a bigger mark for their brand than others on social media platforms. (1 reader comment)

Instagram was Social Media Star of 2017

Wed, Jan. 17, 2018

By Jon Gingerich

InstagramFacebook remains king of the social media networks, but new estimates for worldwide social media usage show Instagram quickly gaining ground and accounting for an increased share of users globally.

Tips for Gaining Instagram Followers

Wed, Jan. 17, 2018

By Anthony Coggine

Anthony Coggine Being creative with meaningful content and paying attention to your target market are sure-fire ways to gain Instagram followers naturally, without having to pay for them. (1 reader comment)

Boomers Boom on Social Media

Tue, Dec. 12, 2017

By Jon Gingerich

Baby Boomer

Baby Boomers’ presence on social media platforms has effectively doubled in the last year, from 24 percent in 2016 to 48 percent in 2017.

Social Media Saddles Reporters with Added Pressures

Tue, Dec. 5, 2017

By Jon Gingerich

Clark Kent or Superman?The press faces growing pressure for their stories to make a splash across social media channels, and more reporters are now required to utilize more multimedia content in the stories they produce, according to a worldwide media survey. (1 reader comment)

Facebook Use Plummets Across Middle East

Tue, Oct. 24, 2017

By Jon Gingerich

Social MediaFacebook's popularity among Internet users is rapidly declining across nearly all countries in the MENA region, and has now been dethroned by WhatsApp as the social media platform of choice.

Viral Content Battles News for Social Engagement

Wed, Oct. 18, 2017

By Jon Gingerich

NewsWhipViral, non-news content online could be edging out hard news items for producing stories that yield the most interactions on Facebook, according to recent findings by NewsWhip.

Fake News Undermines Trust in Social Media

Thu, Sep. 21, 2017

By Jon Gingerich

Fake News keyboardAmericans’ inability to discern fake news from factual reporting has damaged Washington insiders’ confidence in social media as a resource for informing the public, according to a recent National Journal study.

Social Media is Not Your Fairy Godmother

Thu, Sep. 7, 2017

By Piper Collings

Piper CollingsSocial media works best when it’s used as the "glue" that holds your integrated marketing mix together. (2 reader comments)

Building a Social Media Community from Scratch

Mon, Aug. 21, 2017

By Copley Broer

Copley BroerA social media community can be one of the best places to build your reputation as a thought leader in your industry. It takes commitment and consistency, as well as a clear understanding of your brand’s voice, but an online community provides valuable insights that make the time and effort worth it.

Top 10 Pet Influencers

Thu, Aug. 10, 2017

By Ronn Torossian

Ronn TorossianCelebrity pets are gathering big followings on social media, and are gaining ground in the influencer community, appearing in online marketing campaigns to raise awareness of lifestyle, fashion and pet care brands, as well as for cause-related campaigns for nonprofits.

What’s Wrong with Twitter?

Mon, Jul. 31, 2017

By Ronn Torossian

Ronn TorossianTwitter has struggled to grow as competing social media outlets have found ways to attract new users, presenting a challenge the site's leadership will have to account for if they want to maintain profitability.