For success in this content-cluttered world, brands need to invest more in targeting specific segments of their audience. That means creating better content over simply more content, quality over quantity.
Companies and brands are increasingly using digital and social media channels to engage customers. But when activists employ those same channels to confront or antagonize, few have the training to coordinate an effective response.
Americans want less government meddling and more personal control over their cyber-activity, according the second "Beyond the Beltway Insights" poll released by SKDKnickerbocker and Benenson Strategy Group.
The Federal Trade Commission ironed out an agreement with advertising agency Deutsch LA concerning charges that employees of the Interpublic unit used their personal Twitter accounts to plug client Sony Computer Entertainment's Playstation Vita product without disclosing their connection to either party.
Brands need to get content right; it’s now or never. There’s been a lot of talk that brands need to think and operate like publishers, but in order for this to happen, communicators need to change the way they think and operate.
Tony Hayward, former BP chief and today’s Wall Street Journal cover boy for his oil drilling work in human rights-challenged regions of the world, gets a shout-out in Havas Worldwide’s just-released report about how trust and dynamism drive brand success.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.