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Category: Social MediaReturn to Latest News
Wed., Oct. 19, 2016
#NeverTrump App Lets You Trade Your Vote
By Editorial Staff
#NeverTrump appThe app caters to those who don't like Clinton, but also think Trump is the worst case scenario.
Category: Social Media
Thu., Sep. 29, 2016
Brands Failing to Engage Consumers Online
By Jon Gingerich
Kantar TNS Brands are struggling to engage consumers online, according to findings in a recent survey of global digital behaviors by Kantar TNS. (2 reader comments)
Category: Social Media
Tue., Sep. 13, 2016
Weber Wins U.K. Mobile App Shop
By Jon Gingerich

Weber ShandwickWeber Shandwick has acquired London-based mobile and digital agency Flipside.

Category: Social Media
Fri., Jul. 22, 2016
Utilizing Social Media for Conference Participation
By Kourtney Evans
Kourtney Evans Social platforms are excellent ways to promote your company’s participation in an upcoming conference.
Category: Social Media
Tue., Jul. 12, 2016
Social Marketers Face Challenges Measuring ROI
By Jon Gingerich
Simply MeasuredAdequately measuring return on investment was cited as the number-one challenge for social marketers in the U.S., according to a new survey.
Category: Social Media
Tue., Jun. 21, 2016
Hispanicize Acquires Hispanic Kitchen
By Jon Gingerich
Hispanic KitchenLatin American digital platform Hispanicize Media Group has acquired a majority stake in online food resource Hispanic Kitchen.
Category: Social Media
Fri., Jun. 17, 2016
Instagram Suffers Interaction Decline
By Jon Gingerich
InstagramA new study reveals that user interactions on photo-sharing site Instagram have dropped by an average of 33 percent in the last year.

Category: Social Media
Thu., Jun. 16, 2016
Social Media Becomes Major News Source
By Jon Gingerich
Reuters reportResearch recently published by Reuters Institute for the Study of Journalism shows the rising global popularity of social media's use as a news source.
Category: Social Media
Fri., Jun. 10, 2016
Strategic Media Relations in a Social Media World
By Loren Antonio Duran
Loren Antonio DuranA landscape increasingly dominated by social media raises questions regarding the effectiveness of traditional PR outreach tactics. (1 reader comment)
Category: Social Media
Fri., Jun. 3, 2016
Facebook Becomes Number-One Source for B2B Marketers
By Jon Gingerich
FacebookFacebook is becoming the go-to site for B2B marketers when it comes to finding information about vendors, according to a report that gauged the ways marketing decision-makers use different social channels. (1 reader comment)
Category: Social Media
Thu., May 26, 2016
Instagram Surged in Growth, User Interaction in 2015
By Jon Gingerich
Quintly Social Benchmark StudyBrand activity on Facebook increased by 36 percent last year, but Instagram saw the greatest uptick in new follower gains and user interaction, according to a new study.
Category: Social Media
Thu., May 12, 2016
Identifying the Right Needle in a Crowded Haystack
By Eric Lebson
Eric Lebson Ian McCalebv
Social media has allowed any self-determined “investigator” to find, mine and exploit someone’s private data.
Category: Social Media
Mon., May 9, 2016
Brand Migration to Instagram Outpaces Snapchat
By Jon Gingerich
Instagram vs. SnapchatBrands across the board have adopted Instagram, according to recent data, but industry adoption of Snapchat has lagged by comparison.
Category: Social Media
Thu., Apr. 14, 2016
Social Media Planning for Crisis
By Ryan Cohn
Ryan CohnWhen crisis strikes, every part of a company should be prepared to respond, including the parties responsible for managing social media.
Category: Social Media
Wed., Apr. 13, 2016
PR Seeks Social Media: a Match for the Digital Age
By Seth Grugle
Seth GrugleAs PR professionals, we can’t so much as “swipe right” nowadays without considering the impact social media makes on every story we tell, every connection we make and every result we report.
Category: Social Media
Thu., Apr. 7, 2016
How Social Listening Reveals Actionable Insights
By Lindsey Goebel
Lindsey GoebelNews regarding contagious cancers, advances in 3D printing technologies and Prime Minister Justin Trudeau’s stance on LGBT issues might seem like incompatible stories.
Category: Social Media
Tue., Apr. 5, 2016
Utilizing Social Media to Impact News Outlets
By Aljolynn Sperber
Aljolynn SperberMore and more, what happens on social media is becoming the news. For this reason, having a social media presence is vital if brands want to elevate visibility and remain relevant.
Category: Social Media
O'Dwyer's Poll:
Jill Stein
What will be the end result of the recount campaign being waged by Jill Stein's & Hillary Clinton's lawyers?
Clinton gains the White House
More fuel for Trump backers
Waste of time & money
View past polls
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Nov. 28, 2016
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Back issues
Nov. '16
Technology PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
O'Dwyer's Travel & Tourism PR Magazine
O'Dwyer's magazine back issues
Commentary &
Prof. Development:
Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

Mon., Nov. 28
The Art of Trump’s Failed NYT Deal
By Eric Starkman
Eric Starkman

Mon., Nov. 28
Lufthansa Flies Into PR Nightmare
By Ronn Torossian
Ronn Torossian

Mon., Nov. 28
Matching the Vision of PR Buyers with PR Sellers
By Rick Gould
Rick Gould

Mon., Nov. 28
Corporations Look to White House for Top Comms. Pros
By Nick Kalm
Nick Kalm

Wed., Nov. 23
Double Spaces Are Dead. Here’s Why You Should Care
By Rachel Thomas
Rachel Thomas

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations


Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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2016-17 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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