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O'Dwyer's Inside News of Public Relations & Marketing Communications - Environmental PR & Public Affairs: Feb. '16
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Category: Social MediaReturn to Latest News
Thu., Dec. 17, 2015
Weber Shandwick to Pilot Facebook at Work Program
By Jon Gingerich

Facebook at workWeber Shandwick becomes the first PR agency to pilot Facebook’s forthcoming social network for businesses, Facebook at Work.

Category: Social Media
Tue., Dec. 15, 2015
GAO: EPA Social Media Campaign Broke Propaganda Rule
By Editorial Staff
EPA #CleanWaterRulesThe Environmental Protection Agency's social media campaign supporting clean water legislation violated bans against publicity, propaganda and lobbying by the federal government, the Government Accountability Office said in a report this week.
Category: Social Media
Mon., Nov. 16, 2015
The Wall Street Journal Joins Snapchat
By Matthew Schwartz

SnapchatBringing the Journal into the Snapchat fold may well cause other brands to reconsider the ephemeral-messaging app. 

Category: Social Media
Mon., Nov. 9, 2015
Facebook Changes Monthly Active Users Metric
By Matthew Schwartz
FacebookFacebook’s alteration should make it easier for PR pros and marketers to show upper management a more legitimate picture of who is accessing the company’s content and/or programming.
Category: Social Media
Mon., Oct. 26, 2015
Report: Marketers Struggle Mightily with Social Media ROI
By Matthew Schwartz

Social Media iconsThe more marketing turf battles that ensue regarding social media, the more companies will fall behind in the accelerating race for social eyeballs.

Category: Social Media
Fri., Oct. 16, 2015
Blog: How Good is Your Brand at Social Listening?
By Matthew Schwartz
Cision bookAs social media quickly moves to the core of marketing communications, 'social listening' is becoming paramount to effective PR.
Category: Social Media
Mon., Oct. 12, 2015
A Week After Dorsey Takes Charge, Twitter Readies Layoffs
By Matthew Schwartz

Jack DorseyThe bulk of the cuts may come from the engineering department, which makes up about half the staff, according to Re /code.

Category: Social Media
Fri., Oct. 9, 2015
Twitter Expands Pre-Roll Video Ad Marketplace
By Matthew Schwartz

TwitterDuring Twitter’s earnings conference call for the last quarter, newly installed CEO Jack Dorsey said the company needs to improve its messaging to the marketplace (read: better PR).

Category: Social Media
Wed., Oct. 7, 2015
Millennials Value Transparency, Social Causes
By Christine O'Dwyer
Ebonie Johnson CooperGet rid of the fluff to reach the 83.1M strong Millennial population, according to Racepoint Global’s Ebonie Johnson Cooper.
Category: Social Media
Tue., Oct. 6, 2015
Handicapping 5 Major Social Platforms
By Bob Pearson

Bob PearsonIncremental innovation among social channels is making a major impact on how we communicate, shape behavior and, ultimately, sell our products or services. 

Category: Social Media
Thu., Oct. 1, 2015
Cavs' Practice Streamed Live on Facebook
By Matthew Schwartz
Cleveland CavaliersAs live streaming becomes the norm, communicators will be on the hook to find those marketing programs and events that lend themselves to online video and can provide stakeholders and the media with a window into how the company operates—in real time.
Category: Social Media
Tue., Sep. 29, 2015
5 Tips for How to Use Twitter to Build Your Brand
By Ronn Torossian
Ronn TorossianOnce you get the hang of posting short and sweet messages on the microblogging platform (140 characters max), it can be both useful and fun.
Category: Social Media
Fri., Sep. 25, 2015
Fuller Takes PCI Digital Post
By Kevin McCauley
Grant FullerGrant Fuller has joined Public Communications Inc. as its first director of digital strategy.
Category: Social Media
Mon., Sep. 21, 2015
Facebook 'Dislike' Button in the Works
By Matthew Schwartz
Facebook 'dislike' buttonAnother sign of the apocalypse? A Facebook 'dislike' button is on the way.
Category: Social Media
Wed., Aug. 26, 2015
Blue Fountain Finds Feintuch
By Kevin McCauley

Henry FeintuchBlue Fountain Media, more than 200 staffer digital marketing shop based in New York, today hired Feintuch Communications for an integrated PR program.


Category: Social Media
Thu., Aug. 13, 2015
Blog: Social Media Perils of Kim Kardashian
By Kevin McCauley
kardashianWhat in the world was drugmaker Duchesnay thinking when it tapped social media hound Kim Kardashian to shill for its Diclegis prescription drug for morning sickness?
Category: Social Media
Fri., Jul. 31, 2015
Getting More From PR
By Ronn Torossian
Ronn TorossianFour ways to deliver PR services that are above and beyond the norm of what the industry considers a baseline of operations.
Category: Social Media
Tue., Jul. 14, 2015
Blog: Social Media's Growing Influence on Buying Decisions
By Kevin McCauley
add to cartSocial media's impact on buying decisions is growing rapidly, according to consultant McKinsey, which sees role for PR in the process.
Category: Social Media
Tue., Jul. 14, 2015
Creating Successful Social Media Campaigns
By Pam Fielding
pam fieldingThere's no such thing as a perfect social media campaign, but there are ways to create programs that secure the engagement, growth, leads and impact that clients are searching for.
Category: Social Media
Mon., Apr. 27, 2015
Professional Services Should Embrace Social Media
By Ted Birkhahn

ted birkahnProfessional services firms have typically avoided social media communications. For many reasons, however, communicators working in these spaces today must now act like publishers and familiarize themselves with the content needs of their audiences.

Category: Social Media
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