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August issue will feature articles & profiles from leaders in these areas -- Contact Jon Gingerich

Category: Social MediaReturn to Latest News

Ephemerality Driving 'Dark Social'

Fri, May 26, 2017

By Editorial Staff

PRSA BostonSpeaking at PRSA Boston’s annual social media summit, DraftKing’s director of social marketing, Josh Karpf, theorized that ephemerality is driving the growth of “dark social,” or private messaging shared outside of trackable media.

Category: Social Media

Social Media Turns 10

Fri, Apr. 7, 2017

By Rory Schaff

Rory Schaff It’s been a decade since social networks opened up business for brands, and communications agencies began adding social media to their list of services. Social media's evolution and its role in PR since 2007 can teach us a great deal about what the industry might also have in store for us in the next 10 years.

Category: Social Media

Snapchat Makes a Big Bet With IPO

Mon, Feb. 6, 2017

By Ronn Torossian

Ronn Torossian  Snapchat's parent company filed paperwork hoping to bring in $3 billion for its initial public offering. The site has name recognition and good market placement, but its financial performance doesn't offer the vote of confidence investors are looking for.

Category: Social Media