The Inside News of PR & Marketing Communications

Last Updated: Tue., Jun. 19, 2018 @ 5:20 pm

Category: Social MediaReturn to Latest News

Boomers Boom on Social Media

Tue, Dec. 12, 2017

By Jon Gingerich

Baby Boomer

Baby Boomers’ presence on social media platforms has effectively doubled in the last year, from 24 percent in 2016 to 48 percent in 2017.

Social Media Saddles Reporters with Added Pressures

Tue, Dec. 5, 2017

By Jon Gingerich

Clark Kent or Superman?The press faces growing pressure for their stories to make a splash across social media channels, and more reporters are now required to utilize more multimedia content in the stories they produce, according to a worldwide media survey. (1 reader comment)

Facebook Use Plummets Across Middle East

Tue, Oct. 24, 2017

By Jon Gingerich

Social MediaFacebook's popularity among Internet users is rapidly declining across nearly all countries in the MENA region, and has now been dethroned by WhatsApp as the social media platform of choice.

Viral Content Battles News for Social Engagement

Wed, Oct. 18, 2017

By Jon Gingerich

NewsWhipViral, non-news content online could be edging out hard news items for producing stories that yield the most interactions on Facebook, according to recent findings by NewsWhip.

Fake News Undermines Trust in Social Media

Thu, Sep. 21, 2017

By Jon Gingerich

Fake News keyboardAmericans’ inability to discern fake news from factual reporting has damaged Washington insiders’ confidence in social media as a resource for informing the public, according to a recent National Journal study.

Social Media is Not Your Fairy Godmother

Thu, Sep. 7, 2017

By Piper Collings

Piper CollingsSocial media works best when it’s used as the "glue" that holds your integrated marketing mix together. (2 reader comments)

Building a Social Media Community from Scratch

Mon, Aug. 21, 2017

By Copley Broer

Copley BroerA social media community can be one of the best places to build your reputation as a thought leader in your industry. It takes commitment and consistency, as well as a clear understanding of your brand’s voice, but an online community provides valuable insights that make the time and effort worth it.

Top 10 Pet Influencers

Thu, Aug. 10, 2017

By Ronn Torossian

Ronn TorossianCelebrity pets are gathering big followings on social media, and are gaining ground in the influencer community, appearing in online marketing campaigns to raise awareness of lifestyle, fashion and pet care brands, as well as for cause-related campaigns for nonprofits.

What’s Wrong with Twitter?

Mon, Jul. 31, 2017

By Ronn Torossian

Ronn TorossianTwitter has struggled to grow as competing social media outlets have found ways to attract new users, presenting a challenge the site's leadership will have to account for if they want to maintain profitability.

Ephemerality Driving 'Dark Social'

Fri, May 26, 2017

By Editorial Staff

PRSA BostonSpeaking at PRSA Boston’s annual social media summit, DraftKing’s director of social marketing, Josh Karpf, theorized that ephemerality is driving the growth of “dark social,” or private messaging shared outside of trackable media.

Best Practice for Crisis Management on Social Media

Fri, May 19, 2017

By Yang Cheng

Yang ChengYang Cheng, assistant professor of public relations at North Carolina State University, has created an “interactive crisis communication” model for scholars and practitioners in the field of public relations.

Why Executive Commentary on Social Media Matters

Tue, May 9, 2017

By Cynthia Isaac

Cynthia IsaacThe emergence of executive commentary on social media provides a much-needed venue for leaders to share their perspectives on critical issues in a transparent fashion.

Weber Shandwick Teams Up with Storyful

Tue, Apr. 25, 2017

By Jon Gingerich

Weber ShandwickWeber Shandwick has established a venture with News Corp.’s Storyful unit to unveil a first-of-its-kind digital content service offering titled Cognitive Context.

Taylor Uses Turtles for Guinness Spot

Fri, Apr. 14, 2017

By Editorial Staff

Guinness Draught - Worth the WaitTwo live tortoises were employed by Taylor to generate excitement for a series of limited-edition cans for Guinness Draught beer.

Social Media Turns 10

Fri, Apr. 7, 2017

By Rory Schaff

Rory Schaff It’s been a decade since social networks opened up business for brands, and communications agencies began adding social media to their list of services. Social media's evolution and its role in PR since 2007 can teach us a great deal about what the industry might also have in store for us in the next 10 years.

A Playbook to Win the Content Marketing Game

Wed, Apr. 5, 2017

By Lindsey Goebel

Lindsey GoebelDeveloping effective content is as much an art as it is a science, and it’s paramount for brands working in content marketing spaces to have a process and a plan in place.

Online Engagement Absent Among U.S. CEOs

Tue, Mar. 21, 2017

By Jon Gingerich

Weber ShandwickCEOs have largely come around on social media, but most still aren’t engaging with audiences online, according to a report that gauged the sociability of U.S. executives.

Social Media Still Ignored by Many Small Businesses

Fri, Mar. 10, 2017

By Editorial Staff

Social MediaA survey of U.S. small business owners by B2B ratings firm Clutch shows 24 percent don’t use any form of social media, and 8 percent are unlikely to in the future.