Lippe Taylor, PR and digital marketing agency that specializes in marketing to women, has given Jennifer O’Neill the newly-created position of healthcare practice leader.  The agency has experienced a surge in healthcare clients the past few years.

Jennifer O'NeillJennifer O'Neill

O’Neill will partner with managing director, Lori Rubinson, and digital healthcare veteran Paul Dyer, who recently came on as president.

The 20-year veteran was most recently managing director at inVentiv Health’s Chamberlain Healthcare.  She has worked mainly with big pharma and biotech clients and is proficient across a number of therapeutic areas including rare disease, mental health, CNS, cardiovascular, immunology/autoimmune, diabetes, and pain.

“We’re reinventing how healthcare brands reach and motivate patients by elevating the role of earned in the media mix and amplifying it through other marketing channels,” Dyer said.  “Jen brings a unique blend of science and industry expertise that will help clients understand how to maximize this capability to not just raise awareness, but to help get the right treatments to the right patients for better outcomes.”

Lippe Taylor was founded in 1988 by CEO Maureen Lippe.  Clients have included Botox, P&G, IKEA, Keds, Nestlé, J&J, Wayfair.com, Cetaphil, Revlon, Drugstore.com, and Smartwater.